Results 201 to 210 of about 50,266 (261)
Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions. [PDF]
PLoS OneNasir F +3 more
europepmc +1 more source
The influence of employee mental health on sustainable corporate practices among starred hotels: the roles of marketing performance and stress management. [PDF]
Discov Ment HealthTutu-Boahene B +3 more
europepmc +1 more source
Predicting repurchase behavior and optimizing marketing for e-commerce users with genetic algorithms and deep learning. [PDF]
Sci RepYang S.
europepmc +1 more source
Building implementation science capacity: Adaptation of I-Corps™@NCATS training for rapid fit-to-context discovery and designing for scale-up and sustainability. [PDF]
J Clin Transl SciMorrato EH +4 more
europepmc +1 more source
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2008
This paper focuses on customer value analysis and measurement, framing customer value management as one of the main antecedents of the company value-creation process. The paper builds on three main pillars. First, the paper highlights the critical role of customer value in business-to-business markets, focusing on the links between the company’s ...
BUSACCA, BRUNO GIUSEPPE +2 more
openaire +3 more sources
This paper focuses on customer value analysis and measurement, framing customer value management as one of the main antecedents of the company value-creation process. The paper builds on three main pillars. First, the paper highlights the critical role of customer value in business-to-business markets, focusing on the links between the company’s ...
BUSACCA, BRUNO GIUSEPPE +2 more
openaire +3 more sources
BT Technology Journal, 2005
This paper considers the metric of customer lifetime value as a way of placing an expected future value on a company's customers. This approach looks at the fundamental contribution a customer makes to a company's profits. The basic concept is useful in its own right, but it also allows an analogue between a customer and the equity of the company to be
D. Collings, N. Baxter
openaire +1 more source
This paper considers the metric of customer lifetime value as a way of placing an expected future value on a company's customers. This approach looks at the fundamental contribution a customer makes to a company's profits. The basic concept is useful in its own right, but it also allows an analogue between a customer and the equity of the company to be
D. Collings, N. Baxter
openaire +1 more source
2002
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
openaire +1 more source
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
openaire +1 more source
Journal of Marketing Research, 2003
It is increasingly apparent that the financial value of a firm depends on off-balance-sheet intangible assets. In this article, the authors focus on the most critical aspect of a firm: its customers. Specifically, they demonstrate how valuing customers makes it feasible to value firms, including high growth firms with negative earnings.
Sunil Gupta +2 more
openaire +1 more source
It is increasingly apparent that the financial value of a firm depends on off-balance-sheet intangible assets. In this article, the authors focus on the most critical aspect of a firm: its customers. Specifically, they demonstrate how valuing customers makes it feasible to value firms, including high growth firms with negative earnings.
Sunil Gupta +2 more
openaire +1 more source