Results 21 to 30 of about 6,206,435 (282)
A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [PDF]
According to the Importance of customer in competitive environment, especially in banking industry, regarding that the cost of catching (attracting) new customers is several times higher than the cost of keep customer loyal to organization, cause that ...
Mohammad Moosakhani +2 more
doaj +1 more source
The e-marketplace is a platform used by vendors to conduct transactions and shopping. The success of implementing an e-marketplace depends on customers’ sustainable purchasing. This study integrates customer learning (formative construct) and purchasing (
Tanaporn Hongsuchon +3 more
doaj +1 more source
The effect of customer value and trust on customer satisfaction and its impact on customer loyalty
Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more ...
Yudhi Koesworodjati +1 more
doaj +1 more source
The Value of Humanization in Customer Service [PDF]
As algorithm-based agents become increasingly capable of handling customer service queries, customers are often uncertain whether they are served by humans or algorithms, and managers are left to question the value of human agents once the technology matures.
GAO, Yang, RUI, Huaxia, SUN, Shujing
openaire +3 more sources
Value Creation along a Production-Service Value Chain
Today’s products and services are so complicated and intertwined that their individual value creation is hard to determine. It is especially true when the products and services are necessary complements of each other and when they are affecting customer
Teréz Gerse-Krizsa, Noémi Kalló
doaj +1 more source
Determining the indirect value of a customer [PDF]
The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
core +1 more source
Conceptualising customer value in a leisure service setting: value is in the eye of the beholder. [PDF]
Currently there is little research that considers value or value creation from a sport and physical activity context or from the participant’s perspective.
Kearns, PJ
core +8 more sources
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
core +1 more source
Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
doaj +1 more source
A Direct Plasma miRNA Assay for Early Detection and Histological Classification of Lung Cancer
Cell-free microRNAs in plasma provide circulating biomarkers for lung cancer. Most techniques for analysis of miRNAs require a large plasma volume to purify a sufficient RNA yield followed by complicated downstream processing.
Qixin Leng, Yue Wang, Feng Jiang
doaj +1 more source

