Results 21 to 30 of about 127,669 (307)
The effect of customer value and trust on customer satisfaction and its impact on customer loyalty
JPPI (Jurnal Penelitian Pendidikan Indonesia), 2023 Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more ...
Yudhi Koesworodjati +1 more
doaj +1 more source
The Value of Humanization in Customer Service [PDF]
Proceedings of the Annual Hawaii International Conference on System Sciences, 2021 As algorithm-based agents become increasingly capable of handling customer service queries, customers are often uncertain whether they are served by humans or algorithms, and managers are left to question the value of human agents once the technology matures.
GAO, Yang, RUI, Huaxia, SUN, Shujing
openaire +3 more sources
Heliyon, 2023 Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
doaj +1 more source
Social layers of customer-to-customer value co-creation [PDF]
, 2013 Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana +8 more
core +1 more source
Value Creation along a Production-Service Value Chain
International Journal of Engineering and Management Sciences, 2022 Today’s products and services are so complicated and intertwined that their individual value creation is hard to determine. It is especially true when the products and services are necessary complements of each other and when they are affecting customer
Teréz Gerse-Krizsa, Noémi Kalló
doaj +1 more source
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
, 2005 The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
core +1 more source
Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
core +1 more source
Maketingu Janaru, 2022 The value of sharing is defined as the value that customers evaluate for the practice of using the same product with others. It may seem natural that providers of goods-sharing services promote value of sharing. However, few companies are engaged in this
Takuya Nomura, Reo Fukuda
doaj +1 more source
A Direct Plasma miRNA Assay for Early Detection and Histological Classification of Lung Cancer
Translational Oncology, 2018 Cell-free microRNAs in plasma provide circulating biomarkers for lung cancer. Most techniques for analysis of miRNAs require a large plasma volume to purify a sufficient RNA yield followed by complicated downstream processing.
Qixin Leng, Yue Wang, Feng Jiang
doaj +1 more source
Customer and organisational value added through customer experience differentiation
Journal of Economic and Financial Sciences, 2011 Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
doaj +1 more source