Results 31 to 40 of about 6,206,435 (282)

Sharing as a Customer Value:

Maketingu Janaru, 2022
The value of sharing is defined as the value that customers evaluate for the practice of using the same product with others. It may seem natural that providers of goods-sharing services promote value of sharing. However, few companies are engaged in this
Takuya Nomura, Reo Fukuda
doaj   +1 more source

Customer and organisational value added through customer experience differentiation

Journal of Economic and Financial Sciences, 2011
Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
doaj   +1 more source

The role of customer engagement behavior in value co-creation : a service system perspective [PDF]

, 2014
Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Jaakkola, Elina, Alexander, Matthew
core   +4 more sources

Value-based pricing: A success factor in the competitive struggle [PDF]

Marketing (Beograd. 1991), 2011
Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated.
Netseva-Porcheva Tatyana
doaj   +1 more source

Social layers of customer-to-customer value co-creation [PDF]

, 2013
Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana, Buhalis, Dimitrios, Moital, Miguel, Miguel Moital, Mary Beth Gouthro, Dimitrios Buhalis, Gouthro, Mary-Beth, Gouthro, Mary Beth, Ivana Rihova   +8 more
core   +1 more source

Determining Value Co-Creation Behaviour toward Customer Loyalty and Customer Retention on the SRC’s Business Platformorm

Matrik, 2023
Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty ...
Muhammad Baehaqi, Ragil Setya Cahyono, Sulis Riptiono   +2 more
doaj   +1 more source

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

SAGE Open, 2023
In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value ...
Chao Wang, Zhigang Wang
doaj   +1 more source

Estimating rare disease prevalence and costs in the USA: a cohort study approach using the Healthcare Cost Institute claims data

BMJ Public Health
Objective The study capitalised on national insurance claims data to gather information on patient characteristics and associated costs to better understand the diagnosis and treatment of rare diseases (RDs).Materials and methods Data from the Healthcare
Keith A Crandall, Christine M Cutillo, Ainslie Tisdale, Mahdi Baghbanzadeh, Reva L Stidd, Manpreet S Khural, Laurie J Hartman, Jeff Greenberg, Kevin B Zhang, Ali Rahnavard   +9 more
doaj   +1 more source

In Search of Apprehending Customers’ Value Perception

International Journal of Management and Economics, 2017
The article clarifies the concept of value for customer, demonstrates challenges related to the concept itself and its measurement and sheds new light on the consequences of conceptual and metric choices.
Stępień Beata
doaj   +1 more source

Customer segmentation based on customer lifelong value analysis [PDF]

کاوش‌های مدیریت بازرگانی, 2014
This article presents a comprehensive model for customer lifelong value. Customer relationship management (CRM) is an efficient methodfor acquiring, maintaining and enhancing customer satisfaction in our competitive industries.
Abdulmohammad mahdavi, s. moosavi
doaj