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The e-marketplace is a platform used by vendors to conduct transactions and shopping. The success of implementing an e-marketplace depends on customers’ sustainable purchasing. This study integrates customer learning (formative construct) and purchasing (
Tanaporn Hongsuchon +3 more
doaj +1 more source
The effect of customer value and trust on customer satisfaction and its impact on customer loyalty
Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more ...
Yudhi Koesworodjati +1 more
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The Value of Humanization in Customer Service [PDF]
As algorithm-based agents become increasingly capable of handling customer service queries, customers are often uncertain whether they are served by humans or algorithms, and managers are left to question the value of human agents once the technology matures.
GAO, Yang, RUI, Huaxia, SUN, Shujing
openaire +3 more sources
Value Creation along a Production-Service Value Chain
Today’s products and services are so complicated and intertwined that their individual value creation is hard to determine. It is especially true when the products and services are necessary complements of each other and when they are affecting customer
Teréz Gerse-Krizsa, Noémi Kalló
doaj +1 more source
Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
core +2 more sources
Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
doaj +1 more source
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
core +1 more source
Customer perceived value : reconceptualisation, investigation and measurement [PDF]
The concept of customer perceived value occupies a prominent position within the strategic agenda of organisations, as firms seek to maximise the value perceived by their customers as arising from their consumption, and to equal or exceed that ...
Bruce, Helen Louise
core +3 more sources
A Direct Plasma miRNA Assay for Early Detection and Histological Classification of Lung Cancer
Cell-free microRNAs in plasma provide circulating biomarkers for lung cancer. Most techniques for analysis of miRNAs require a large plasma volume to purify a sufficient RNA yield followed by complicated downstream processing.
Qixin Leng, Yue Wang, Feng Jiang
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The value of sharing is defined as the value that customers evaluate for the practice of using the same product with others. It may seem natural that providers of goods-sharing services promote value of sharing. However, few companies are engaged in this
Takuya Nomura, Reo Fukuda
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