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Combining predictive accuracy and interpretability: a data-driven approach to telecom churn analysis. [PDF]
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Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing, 2016Peter C Verhoef
exaly
Customer value co-creation behavior: Scale development and validation
Journal of Business Research, 2013Youjae Yi, Taeshik Gong
exaly
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Journal of Business Research, 2006Thomas W Gruen
exaly
Customer loyalty in the hotel industry: the role of customer satisfaction and image
International Journal of Contemporary Hospitality Management, 2000Jay Kandampully, Dwi Suhartanto
exaly
The Moment of Truth: A Review, Synthesis, and Research Agenda for the Customer Service Experience
Annual Review of Organizational Psychology and Organizational Behavior, 2019Markus Groth +2 more
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