Results 101 to 110 of about 6,206,435 (282)
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
Lifetime value in business process
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management.
Martin Souček, Jana Turčínková
doaj +1 more source
How to promote grass roots medical treatment under China's graded diagnosis and treatment policy? - From the perspective of customer value theory. [PDF]
Front Public Health, 2022 Tao W, Chen X, Gan S.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
CUSTOMER PERCEIVED VALUE DAN CUSTOMER TRUST: IDENTIFIKASI KEPUASAN DAN LOYALITAS KONSUMEN GO-CAR
Journal of Management and Business Review, 2019 Tujuan penelitian ini adalah untuk mengetahui pengaruh customer perceived value dan customer trust terhadap kepuasan dan loyalitas konsumen. Studi kasus pada mahasiswa Universitas sriwijaya kampus Palembang pengguna Go-car.
Yeri Resika +2 more
doaj +1 more source
Research on the Relationship Between Service Guarantee Perception and Customer Value in the Chinese Context. [PDF]
Front Psychol, 2021 Yu HH, Zhao SK, Hsu MC.
europepmc +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
A Study on Improving Customer Value Based on the Effect of Word of Mouth. [PDF]
Front Psychol, 2021 Fan J, Dong L.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Creating customer value from data: foundations and archetypes of analytics-based services. [PDF]
Electron Mark, 2022 Hunke F, Heinz D, Satzger G.
europepmc +1 more source