A marketing view of the customer value: Customer lifetime value and customer equity
South African Journal of Business Management, 2013 Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón +3 more
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Customer perceived value : reconceptualisation, investigation and measurement [PDF]
, 2013 The concept of customer perceived value occupies a prominent position within the strategic agenda of organisations, as firms seek to maximise the value perceived by their customers as arising from their consumption, and to equal or exceed that ...
Bruce, Helen Louise
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Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: The primary goal of sustainable businesses is to create superior value for customers and gain value from them. That is, to achieve success, companies need to create value for customers as they create their own values for the company. The co-
Amir Ranjbarian +3 more
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Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty [PDF]
SHS Web of Conferences, 2023 A blind box economy has emerged in 2019, reflecting new consumption psy-chology among the young Z generation. Based on previous studies on Customer Perceived Value (CPV), customer satisfaction, and customer loyalty, this study analyzes 12 blind box ...
Zhang Zihan
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A Customer Value Approach to Increase Customer Satisfaction and Loyalty at Fast-Casual Dining Restaurant: The Mediating Role of Trust [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 This study investigates the role of trust mediating the relationship between customer satisfaction and loyalty to expand the customer value-satisfaction-loyalty chain to become a customer value-satisfaction-trust-loyalty chain at fast-casual dining ...
Bonifasius M. H. Nainggolan +3 more
doaj +1 more source
Investigating the relationship between brand value and customer loyalty with the focus on customer value (Case study: iPhone customers in Sanandaj city) [PDF]
New Applied Studies in Management, Economics & Accounting, 2018 The purpose of this study is to investigate the relationship between brand value and customer loyalty with the focus on customer value among iPhone customers in Sanandaj city in 2017. The present research is from the category of applied research and is a
Rezgar Rahmani
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Journal of Education, Health and Sport, 2022 The study focuses on the research question of the determinants and motivating factors which stimulate consumers to engage in the co-creation of customer value, even though the product they are offered is merely a substitute for the one they are used to.
Zygmunt Waśkowski, Anna Jasiulewicz
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Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
, 2014 This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
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THE INFLUENCE OF INNOVATION, CUSTOMER VALUE AND CUSTOMER EMPOWERMENT ON CUSTOMER SATISFACTION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2020 To continuously satisfy the ever-changing needs and desires of consumers is a challenge frequently faced by companies. In order to survive in the competition, companies must improve and develop strategies that can increase customer satisfaction.
Yuniari G.A.A.D.D., Giantari I G.A.K.
doaj +1 more source
Customer Profitability Analyses and Customer Lifetime Value [PDF]
MAB, 2015 The main objective of this paper is to compare two key approaches in the !eld of Customer Accounting (CA), namely Customer Pro!tability Analysis (CPA) and Customer Lifetime Value (CLV).
Ashok Sridhar, Michael Corbey
doaj +3 more sources