Research on commodity business value and customer value of e-commerce platforms: Based on consumer psychology and cognition. [PDF]
Front Psychol, 2022 Fu R, Zheng B, Wen J, Xie L.
europepmc +1 more source
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
Lifetime value in business process
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management.
Martin Souček, Jana Turčínková
doaj +1 more source
How to promote grass roots medical treatment under China's graded diagnosis and treatment policy? - From the perspective of customer value theory. [PDF]
Front Public Health, 2022 Tao W, Chen X, Gan S.
europepmc +1 more source
THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION [PDF]
The shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital.
Matthias Braehler +2 more
core
Identifying Customer Expectations is Key to Evidence Based Service Delivery [PDF]
, 2010 As librarians and information professionals we share a common rationale: to deliver enhanced services for our customers. The importance of this is self-evident - if we don’t have customers we don't have a job. We therefore put our services at peril if we
McKnight, S +5 more
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Research on the Relationship Between Service Guarantee Perception and Customer Value in the Chinese Context. [PDF]
Front Psychol, 2021 Yu HH, Zhao SK, Hsu MC.
europepmc +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
A Study on Improving Customer Value Based on the Effect of Word of Mouth. [PDF]
Front Psychol, 2021 Fan J, Dong L.
europepmc +1 more source