Results 1 to 10 of about 63,230 (286)
Communicating Lithuania’s destination branding
Mokslas: Lietuvos Ateitis, 2020 Increasingly, academics and practitioners are turning their attention towards destination branding as a serious topic of research and enquiry. In an attempt to differentiate themselves from competitors, tourism authorities across Europe are developing ...
Živilė Sederevičiūtė-Pačiauskienė +1 more
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TOURIST DESTINATION BRANDING [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2012 The paper shows how the branding,as a process that identifies destinations and allowstourists to make a good choice between differentalternatives, fits into the contemporary marketingconcept.
Andrijana Mrkaić
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Cogent Social Sciences, 2023 The present study is among the few scholarly attempts that respond to scholarly calls to examine destination branding from the perspective of local residents.
David Amani, Emmanuel Chao
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Tourism and Hospitality Management, 2023 Purpose – This research note offers an integrative model of destination branding in the context of overtourism in an ecotourism destination. This study examines the impact of overtourism on the functional and emotional values and destination branding.
Nurul Ain Atiqah Zarhari +3 more
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The role of destination management in mediating the determinants of CyberjayaTourism image branding
Cogent Business & Management, 2023 The purpose of this research is to provide Butler’s tourism lifecycle model and destination management role for tourism image branding which is a missing feature in recent destination management research.
Mehtab Alam +2 more
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Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding [PDF]
Management Science Letters, 2018 Image perception has been acknowledged as a critical component of branding. Perception of image is comparatively difficult for intangible entities like ‘destination’.
Arup Kumar Baksi, Tapan Kumar Panda
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STRATEGIC PLANNING OF SPORT TOURISM EVENTS ON DESTINATION BRANDS: EXAMINING THE ROLE OF HOME-GROWN SPORT [PDF]
Geo Journal of Tourism and Geosites, 2019 This paper discusses the home-grown sport with a regular occurrence as equal opportunities for strategic planning. This study employed a qualitative research design which featured in-depth, semi-structured interviews with key industry stakeholders ...
Janice HEMMONSBEY, Tembi M. TICHAAWA
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Journal of Management Small and Medium Enterprises (SME's), 2023 Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply and demand). Marketing has an important role in increasing the number of tourist visits through
Fitri Ciptosari +1 more
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The evolution of destination branding: A review of branding literature in tourism [PDF]
Journal of Tourism, Heritage & Services Marketing, 2017 Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a
Marta Almeyda-Ibáñez, Babu P. George
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Tourism as a Soft Power Tool. The Role of Public Diplomacy in Japan’s Country and Destination Branding [PDF]
Journal of Tourism, Sustainability and Well-being, 2023 Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to reinforce the image of a place to attract visitors, with the ensuing multiplier effect on its economy.
María-Francisca Casado Claro +2 more
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