Results 141 to 150 of about 5,405 (300)
The evolution of destination branding in Tasmania
This chapter looks at the jagged history of destination branding of Tasmania. Whereas many studies explore a destination’s branding campaigns, they most often present a snapshot of the brand at a given time.
Alberte Toettenborg (14751148)
core
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
Modelo Conceptual integrativo de Destination Branding: teste empírico no Porto e Norte de Portugal
The current study aims to develop and test a new conceptual model for destination branding, including and integrating the concepts of brand identity (brand associations), brand image, perceived quality, satisfation and loyalty.
Pedro Costa Carvalho +2 more
doaj
Abstract Beneath the Hong Kong government's enthusiasm for recruiting non‐local undergraduates—including students from the Chinese Mainland and other international regions—lies a longstanding gap in understanding the core meanings and drivers shaping the territory's expanding focus on inward international student mobility (ISM).
Fang Gao +3 more
wiley +1 more source
Rad se bavi upravljanjem markom destinacije, njenim osnovama, specifičnostima te njenim stvaranjem i razvojem. Upravljanjem markom destinacije se nastoji na temelju već postojećih značajki oblikovati i njegovati identitet destinacije.
Todorić, Zvonimir
core
Ovaj Završni rad obrađuje osnovne značajke pojmova turističke destinacije i brenda, te stavlja pojam brendiranja u kontekst turističke destinacije. U ovom slučaju svi proizvodi i sve usluge svih nositelja destinacijske ponude postaju elementi ...
Lovrić, Anamaria
core
The language of marketing hyperbole and consumer perception-The case of Glasgow. [PDF]
MacNiven S +3 more
europepmc +1 more source
Educational pathways and outcomes for care‐experienced children: A 16‐year longitudinal study
Abstract Children who are removed from their birth families during childhood—termed care‐experienced—can be at risk for lower educational attainment and poorer school experiences, often linked to deprivation and behavioural factors. However, research often uses aggregated measures that obscure the complexities of care (e.g.
Emily Lowthian +9 more
wiley +1 more source
Abstract Despite growing interest in the internationalisation of higher education, the experiences of international student parents, particularly international student mothers, remain largely marginalised in research and policy. This paper examines the emotional agency of international student mothers who leave their children behind in their home ...
Anh Ngoc Quynh Phan +2 more
wiley +1 more source
Abstract The mental health and wellbeing of young people has received increasing attention in both research and the wider public discourse. There has been a marked rise in mental health conditions in young people, and the burden of care is increasingly transferred onto schools and teachers.
Thomas Godfrey‐Faussett +6 more
wiley +1 more source

