Results 151 to 160 of about 5,405 (300)
Destination branding as a destination competitiveness factor: Case of Croatia
This dissertation explores tourism destination branding as a relatively novel concept in tourism theory and practice, and its influence on tourism destination competitiveness. It is widely acknowledged that destination branding, although relatively new research area, represents one of the most powerful and innovative tools of destination marketing ...
openaire +2 more sources
Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding. [PDF]
Chen T, Liu G, Sui X, Solangi YA.
europepmc +1 more source
Ready for Action! Destination Climate Change Communication: An Archetypal Branding Approach. [PDF]
Stankov U +8 more
europepmc +1 more source
Abstract While Gaokao, the National College Entrance Examination (NCEE), has been extensively discussed outside the Chinese academic circle, the retake policy of the test has not received much attention. Moreover, Gaokao research in China has predominantly examined the effectiveness of the retake decision in relation to students' demographic ...
Yifeng Cheng, M. Obaidul Hamid
wiley +1 more source
Enhancing competitiveness in accommodation management: sustainability-led strategies for tourism and event destinations. [PDF]
Atoevna TS +3 more
europepmc +1 more source
Abstract The global teacher shortage continues to intensify, with disparate impacts across geographic and socio‐economic communities. In Queensland, Australia, where this study originates, post‐COVID teacher shortages have intensified workforce pressures, leaving several regional, rural and remote schools as some of the ‘hardest‐to‐staff’ in the ...
Matthew Readette +5 more
wiley +1 more source
Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
Qi M +6 more
europepmc +1 more source
Abstract Mental health is a critical issue globally, with young people being one of the most affected groups. Young people have campaigned vehemently for a ‘curriculum for life,’ arguing that their education is failing to meet their needs (British Council, 2022).
Lisa Stephenson, Helen Young
wiley +1 more source
This thesis interrogates the relationship between the emerging transnational field of nation branding practice and Polish national identity discourse. It sets the analysis of its findings in the contexts of the dominant neo-liberal political economy and ...
Surowiec, Paweł
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