Results 211 to 220 of about 1,383 (257)
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Annals of Tourism Research, 2009
This paper examines those forms of social power in evidence in a destination branding process. Despite numerous conceptualizations of destination branding as a collaborative process, this paper finds that power is exerted in various forms and a destination branding process can have a positive outcome even if there is a lack of unity and collaboration ...
Noel Scott, Giuseppe Marzano
exaly +5 more sources
This paper examines those forms of social power in evidence in a destination branding process. Despite numerous conceptualizations of destination branding as a collaborative process, this paper finds that power is exerted in various forms and a destination branding process can have a positive outcome even if there is a lack of unity and collaboration ...
Noel Scott, Giuseppe Marzano
exaly +5 more sources
Destination Storytelling as a Destination Branding Tool
2022This study discusses how storytelling can be used as a destination branding tool by examining some of the most visited sites in Turkey as an example of destination storytelling. Stories have been used to transfer knowledge and culture from generation to generation. Stories have become an innovative communication channel for destinations.
Abdullah Ülkü, Günay Erol
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A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management, 2011Despite the significance of destination branding in both academia and industry, literature on its conceptual development is limited. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image.
Hailin Qu
exaly +2 more sources
2020
The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
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The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
openaire +1 more source
Journal of Destination Marketing & Management, 2020
Abstract Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence) developed from both destination-led and tourist ...
Ruixia Chen +3 more
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Abstract Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence) developed from both destination-led and tourist ...
Ruixia Chen +3 more
openaire +1 more source
An Investigation of the Relationship Between Destination Branding and Destination Competitiveness
Journal of Travel & Tourism Marketing, 2016Empirical research focusing on the relationship between destination branding and destination competitiveness has so far been lacking. Even though destination brand is partially incorporated into the two most prominent theoretical models of destination competitiveness, there is still a need for understanding the role that destination branding plays in ...
Miličević, Katarina +2 more
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2023
Current research in destination branding has placed significant focus on the crucial role of resident involvement and engagement throughout all phases of the branding process. This approach to destination branding aims to create a brand that is consistent with the place’s existing identity, thereby reducing the likelihood of the destination brand being
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Current research in destination branding has placed significant focus on the crucial role of resident involvement and engagement throughout all phases of the branding process. This approach to destination branding aims to create a brand that is consistent with the place’s existing identity, thereby reducing the likelihood of the destination brand being
openaire +2 more sources
Destination brand personality and destination brand attachment – the involvement of self-congruence
Journal of Travel & Tourism Marketing, 2017ABSTRACTDrawn upon the brand attachment theory, this study examines the role of destination brand personality (DBP) and self-congruence in developing destination brand attachment (DBA) from the perspective of tourists. In particular, the study investigates whether DBP tends to match tourists’ ideal self or conforms more to the actual self during the ...
Zhuowei (Joy) Huang +2 more
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Journal of Hospitality and Tourism Insights
Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen +3 more
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Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen +3 more
openaire +1 more source
From destination brand to location brand
Journal of Brand Management, 2006Destination marketing organisations, often with government support, have traditionally been responsible for promoting their respective locations. A number of authors are now suggesting a review of this responsibility. The claim is that destination marketing and the destination brand have the limitation of being tourism focused only and often preclude ...
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