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Destination and City Branding: The Viseu Brand
2022Num mundo cada vez mais global, as cidades desenvolvem mecanismos para promover os seus territórios e produtos. O branding de cidade pode gerar desenvolvimento e ser o elemento diferenciador quando é utilizado na elaboração dos planos de desenvolvimento estratégico dos responsáveis pelo poder local. Este artigo tem como objetivo averiguar a importância
Alves, Lícia +2 more
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Destination Branding: Creating a Destination of Choice
2008Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
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2018
The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
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The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
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Destination Branding: Insights and Practices from Destination Management Organizations
Journal of Travel Research, 2005J R Brent Ritchie
exaly