Results 251 to 260 of about 63,886 (302)
Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]
Front NeuroergonGupta R, Kapoor AP, Verma HV.
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Annals of Tourism Research, 2009
This paper examines those forms of social power in evidence in a destination branding process. Despite numerous conceptualizations of destination branding as a collaborative process, this paper finds that power is exerted in various forms and a destination branding process can have a positive outcome even if there is a lack of unity and collaboration ...
Giuseppe Marzano, Noel Scott
exaly +4 more sources
This paper examines those forms of social power in evidence in a destination branding process. Despite numerous conceptualizations of destination branding as a collaborative process, this paper finds that power is exerted in various forms and a destination branding process can have a positive outcome even if there is a lack of unity and collaboration ...
Giuseppe Marzano, Noel Scott
exaly +4 more sources
A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management, 2011Despite the significance of destination branding in both academia and industry, literature on its conceptual development is limited. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image.
Hailin Qu
exaly +2 more sources
Destination Storytelling as a Destination Branding Tool
2022This study discusses how storytelling can be used as a destination branding tool by examining some of the most visited sites in Turkey as an example of destination storytelling. Stories have been used to transfer knowledge and culture from generation to generation. Stories have become an innovative communication channel for destinations.
Abdullah Ülkü, Günay Erol
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2020
The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
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The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
openaire +1 more source
An Investigation of the Relationship Between Destination Branding and Destination Competitiveness
Journal of Travel & Tourism Marketing, 2016Empirical research focusing on the relationship between destination branding and destination competitiveness has so far been lacking. Even though destination brand is partially incorporated into the two most prominent theoretical models of destination competitiveness, there is still a need for understanding the role that destination branding plays in ...
Miličević, Katarina +2 more
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Chinese Semiotic Studies, 2019
Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
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Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
openaire +1 more source
From destination brand to location brand
Journal of Brand Management, 2006Destination marketing organisations, often with government support, have traditionally been responsible for promoting their respective locations. A number of authors are now suggesting a review of this responsibility. The claim is that destination marketing and the destination brand have the limitation of being tourism focused only and often preclude ...
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2023
Current research in destination branding has placed significant focus on the crucial role of resident involvement and engagement throughout all phases of the branding process. This approach to destination branding aims to create a brand that is consistent with the place’s existing identity, thereby reducing the likelihood of the destination brand being
openaire +2 more sources
Current research in destination branding has placed significant focus on the crucial role of resident involvement and engagement throughout all phases of the branding process. This approach to destination branding aims to create a brand that is consistent with the place’s existing identity, thereby reducing the likelihood of the destination brand being
openaire +2 more sources