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Annals of Tourism Research, 2009 This paper examines those forms of social power in evidence in a destination branding process. Despite numerous conceptualizations of destination branding as a collaborative process, this paper finds that power is exerted in various forms and a destination branding process can have a positive outcome even if there is a lack of unity and collaboration ...
Giuseppe Marzano, Noel Scott
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Destination Storytelling as a Destination Branding Tool
, 2022 This study discusses how storytelling can be used as a destination branding tool by examining some of the most visited sites in Turkey as an example of destination storytelling. Stories have been used to transfer knowledge and culture from generation to generation. Stories have become an innovative communication channel for destinations.
Abdullah Ülkü, Günay Erol
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A model of destination branding: Integrating the concepts of the branding and destination image
Tourism Management, 2011Despite the significance of destination branding in both academia and industry, literature on its conceptual development is limited. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image.
Hailin Qu
exaly +2 more sources
Destination Branding: Creating a Destination of Choice
, 2008 Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
Tan, Alex JS
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Journal of Hospitality and Tourism Management, 2020 Through a rigorous systematic narrative literature review process, this paper investigates the complexities of destination branding for small tourism businesses in regional areas, revealing the challenges faced by these destinaitons in attracting ...
Rachel Perkins +2 more
exaly +2 more sources
2020
The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
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The rise of tourism and the ease of travel have contributed to the development and attraction of interest in exploring this industry. The application of branding in tourism management, is relatively new area of research which emerged in the late 1990s and managed to obtain a distinctive place in the field of marketing.
openaire +1 more source
An Investigation of the Relationship Between Destination Branding and Destination Competitiveness
Journal of Travel & Tourism Marketing, 2016Empirical research focusing on the relationship between destination branding and destination competitiveness has so far been lacking. Even though destination brand is partially incorporated into the two most prominent theoretical models of destination competitiveness, there is still a need for understanding the role that destination branding plays in ...
Miličević, Katarina +2 more
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Journal of Destination Marketing & Management, 2020
Abstract Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence) developed from both destination-led and tourist ...
Ruixia Chen +3 more
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Abstract Brand engagement has become a major topic in brand management, but its application to the tourism industry remains limited. This study proposes an integrated framework for destination brand engagement, with two key drivers (destination brand authenticity and destination brand self-congruence) developed from both destination-led and tourist ...
Ruixia Chen +3 more
openaire +1 more source
Chinese Semiotic Studies, 2019
Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
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Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
openaire +1 more source