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2018
The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
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The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
openaire +1 more source
A destination-branding model: An empirical analysis based on stakeholders
Tourism Management, 2012Juan A Garcia +2 more
exaly
Destination branding: Opportunities and new challenges
Journal of Destination Marketing & Management, 2020JOSÉ Luis Ruiz-Real +2 more
exaly
Destination image and destination personality: An application of branding theories to tourism places
Journal of Business Research, 2006Sameer Hosany, Muzaffer Uysal
exaly
The Role of Regional Food Festivals for Destination Branding
International Journal of Tourism Research, 2011Charles Arcodia
exaly
Building Events Into Destination Branding: Insights From Experts
Event Management, 2003Leo Jago, Graham Brown, Brown Graham
exaly