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2018
The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
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The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to
openaire +1 more source
Introduction: Building Destination Brands
Tourism Analysis, 2007J. Gnoth +3 more
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A destination-branding model: An empirical analysis based on stakeholders
Tourism Management, 2012Juan A Garcia, Arturo Molina
exaly
Destination branding: Opportunities and new challenges
Journal of Destination Marketing & Management, 2020José Luis Ruiz-Real +2 more
exaly
Destination image and destination personality: An application of branding theories to tourism places
Journal of Business Research, 2006Sameer Hosany +2 more
exaly
Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models
Sport Management Review, 2006Xiaoyan Xing
exaly
The Role of Regional Food Festivals for Destination Branding
International Journal of Tourism Research, 2011Charles Arcodia
exaly