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Journal of Hospitality and Tourism Insights
Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen +3 more
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Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen +3 more
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Destination and City Branding: The Viseu Brand
2022Num mundo cada vez mais global, as cidades desenvolvem mecanismos para promover os seus territórios e produtos. O branding de cidade pode gerar desenvolvimento e ser o elemento diferenciador quando é utilizado na elaboração dos planos de desenvolvimento estratégico dos responsáveis pelo poder local. Este artigo tem como objetivo averiguar a importância
Alves, Lícia +2 more
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Destination Branding: Creating a Destination of Choice
2008Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.
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Marketing and Destination Branding
2016Chapters 1 and 2 dealt with the image of developing countries, factors that construct their media and public images, and with the consequences of the problematic image. The challenging question is how can these countries correct and restore their image in the international media and among world audiences.
Eli Avraham, Eran Ketter
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Internal Brand Management of Destination Brands
Journal of Destination Marketing & Management, 2014Achieving a consistent brand experience across a destination and all brand-touch points is a major challenge in destination branding efforts. Strategies to manage the complexity of coordination across multiple network stakeholders are therefore critical for destination management organisations.
Cox, Natasha +2 more
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2018
Branding is very important to a destination as it is effective in deriving differentiation as well as competitive advantage. However, studies in this area are limited and the concept of destination brand remains narrowly defined and explored. The chapter uses a theoretical framework to provide a better understanding of destination brand and a ...
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Branding is very important to a destination as it is effective in deriving differentiation as well as competitive advantage. However, studies in this area are limited and the concept of destination brand remains narrowly defined and explored. The chapter uses a theoretical framework to provide a better understanding of destination brand and a ...
openaire +1 more source