Results 261 to 270 of about 5,405 (300)
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2023
Current research in destination branding has placed significant focus on the crucial role of resident involvement and engagement throughout all phases of the branding process. This approach to destination branding aims to create a brand that is consistent with the place’s existing identity, thereby reducing the likelihood of the destination brand being
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Current research in destination branding has placed significant focus on the crucial role of resident involvement and engagement throughout all phases of the branding process. This approach to destination branding aims to create a brand that is consistent with the place’s existing identity, thereby reducing the likelihood of the destination brand being
openaire +2 more sources
From destination brand to location brand
Journal of Brand Management, 2006Destination marketing organisations, often with government support, have traditionally been responsible for promoting their respective locations. A number of authors are now suggesting a review of this responsibility. The claim is that destination marketing and the destination brand have the limitation of being tourism focused only and often preclude ...
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Destination and City Branding: The Viseu Brand
2022Num mundo cada vez mais global, as cidades desenvolvem mecanismos para promover os seus territórios e produtos. O branding de cidade pode gerar desenvolvimento e ser o elemento diferenciador quando é utilizado na elaboração dos planos de desenvolvimento estratégico dos responsáveis pelo poder local. Este artigo tem como objetivo averiguar a importância
Alves, Lícia +2 more
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Journal of Hospitality and Tourism Insights
Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen +3 more
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Purpose This study aims to investigate the impact of destination brand experience on destination brand equity through the role of emotions and brand credibility. Design/methodology/approach The author adapted a quantitative study with 460 tourists ...
Lin Shizhen +3 more
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Marketing and Destination Branding
2016Chapters 1 and 2 dealt with the image of developing countries, factors that construct their media and public images, and with the consequences of the problematic image. The challenging question is how can these countries correct and restore their image in the international media and among world audiences.
Eli Avraham, Eran Ketter
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2018
Branding is very important to a destination as it is effective in deriving differentiation as well as competitive advantage. However, studies in this area are limited and the concept of destination brand remains narrowly defined and explored. The chapter uses a theoretical framework to provide a better understanding of destination brand and a ...
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Branding is very important to a destination as it is effective in deriving differentiation as well as competitive advantage. However, studies in this area are limited and the concept of destination brand remains narrowly defined and explored. The chapter uses a theoretical framework to provide a better understanding of destination brand and a ...
openaire +1 more source