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Poetics and Politics of Destination Branding: Denmark
Scandinavian Journal of Hospitality and Tourism, 2004Can Seng Ooi
exaly
The Role of Regional Food Festivals for Destination Branding
International Journal of Tourism Research, 2011Charles Arcodia
exaly
Tourist‐created content: rethinking destination branding
International Journal of Culture, Tourism and Hospitality Research, 2011Ana María Munar
exaly
Rescaling Destination Branding
2016Scale and scaling constitute a crucial dimension of tourism places that is surprisingly overlooked in the literature on destination marketing and management. Scale is a core concept of geography (e.g. Jonas, 2006) together with ‘network’, ‘territory’ and ‘place’. Marston et al. (2005, p. 420) offer a useful definition of scale as “the result of marking
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