Results 101 to 110 of about 20,372 (123)
Some of the next articles are maybe not open access.
Scientific American, 2015
The article discusses an advertising strategy designed for mobile devices, called native advertising, in which ads look more like the articles, videos, and posts around them. Topics include why advertisers are reluctant to utilize banner ads on mobile devices, online newspapers that utilize native advertising, such as the "New York Times," and whether ...
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The article discusses an advertising strategy designed for mobile devices, called native advertising, in which ads look more like the articles, videos, and posts around them. Topics include why advertisers are reluctant to utilize banner ads on mobile devices, online newspapers that utilize native advertising, such as the "New York Times," and whether ...
openaire +2 more sources
2014
Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
openaire +2 more sources
Digital display ads are the core of online advertising. Th ey are also one of the most misused digital advertising tools. When we talk about digital display advertising, we can either look at it from the perspective of what channel to choose or from a strategic perspective.
Kevin M. Ryan, Rob Spider Graham
openaire +2 more sources