Results 151 to 160 of about 3,459,148 (313)
Observing “tuned” advertising on digital platforms
Internet Policy ReviewThe hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically “optimised” to users in real ...
Nicholas Carah +8 more
doaj +1 more source
Internet Marketing in Cultural Industries: from movie to arts [PDF]
Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie companies to performing arts, from museums to art fairs, every stakeholder has adopted and is going to implement innovative communication
Besana, Angela
core +1 more source
AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance
Journal of Consumer Behaviour, EarlyView.ABSTRACT Generative artificial intelligence (GenAI) is quickly transforming travel planning; however, its outputs can include hallucinations, which are plausible yet false statements that can undermine user judgement. Eliminating hallucinations in GenAI technology is currently impossible.
Francisco Rejón‐Guardia +2 more
wiley +1 more source
Ethics in online advertising [PDF]
, 2010 La consolidación de Internet como soporte publicitario obliga a una revisión de los principios legales y éticos aplicables a las iniciativas publicitarias en el mundo digital, teniendo en cuenta además las peculiaridades de nuevos espacios digitales como
Castello-Martinez, Araceli
core +1 more source
The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez +3 more
wiley +1 more source
City Magazine Editors and the Evolving Urban Information Environment [PDF]
, 2014 The urban information environment in which city magazines operate is changing dramatically, with the decline of local newspapers and the growth of user-generated local content.
Sivek, Susan Currie
core +1 more source
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony
Journal of Consumer Behaviour, EarlyView.ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines the impact of self‐checkout technology implementation on B2B customer shopping behavior using a novel methodological approach that combines propensity score matching with difference‐in‐differences analysis on actual point‐of‐sale transaction data.
Jindřich Špička +1 more
wiley +1 more source
Maǧallaẗ Al-Turāṯ wa Al-TaṣmīmThe massive digital development has led to the development of multiple applications aimed at engaging the recipient in unique experiences, the modern digital applications are applications based on virtual reality, hologram applications and interactive ...
Dr. Haidy Youssef Abou-Elgheit
doaj +1 more source
Counselor Education and Supervision, EarlyView.ABSTRACT The rapid emergence of artificial intelligence (AI) has raised important questions about how new technologies will shape professional norms and practices in counseling. The purpose of this study was to understand how counseling professionals expect AI to be integrated into counselor education and supervision (CES).
Hank Crofford, Elif Bor, Gülşah Kemer
wiley +1 more source