Results 211 to 220 of about 1,316 (256)
Some of the next articles are maybe not open access.
Strategic cooperation of live‐stream platform in e‐commerce
Managerial and Decision Economics, 2023AbstractMany live‐stream platforms (LSPs) have sought cooperation with e‐tailers or/and manufacturers. Considering the existing cooperation modes, we propose models to examine the optimal cooperation mode. Our study shows that the LSP benefits from cooperating with both firms. Moreover, the manufacturer profits from the LSP only cooperating with itself,
Shanshan Wang, Xin Guo
openaire +1 more source
Analysis of E-commerce Live Streaming and Traffic Generation
Advances in Economics, Management and Political Sciences, 2023The Internet has become an integral part of our society. This paper focuses on TikTok, one of today's most popular Internet platforms, and analyzes its e-commerce live streaming structure and traffic generation methods. Through a comprehensive examination of TikTok's current status and prospects, this study aims to deepen our understanding of the ...
Yongsen Huang, Shuntian Shi
openaire +1 more source
A game model for information dissemination in live streaming e‐commerce environment
International Journal of Communication Systems, 2021SummaryAs a new form of social e‐commerce, live streaming e‐commerce is becoming increasingly popular among Chinese consumers. Live streaming brings huge opportunities, and we can take measures to further expand the dissemination of live streaming information.
Junjie Lv +4 more
openaire +1 more source
A Virtual Character Generation and Animation System for E-Commerce Live Streaming
Proceedings of the 29th ACM International Conference on Multimedia, 2021Virtual character has been widely adopted in many areas, such as virtual assistant, virtual customer service, robotics and etc. In this paper, we focus on its application in e-commerce live streaming. Particularly, we propose a virtual character generation and animation system that supports e-commerce live streaming with virtual characters as anchors ...
Li Hu +11 more
openaire +1 more source
THE ROLE OF LANGUAGE IN E-COMMERCE LIVE STREAMING
RSUH/RGGU Bulletin. "Literary Theory. Linguistics. Cultural Studies" SeriesE-commerce refers to commercial trade activities conducted through the internet, so the first key point about the concept of e-commerce is that it must be done through the internet or information technology, and the second key point is to engage in commercial activities. Although there may be differences in the understanding or definition of e-commerce
Elena V. Korshuk, Meng YiYi
openaire +1 more source
The interaction between the anchor and customers in live-streaming E-commerce
Industrial Management & Data SystemsPurposeLive-streaming e-commerce is becoming a new way for many consumers to shop. During the live broadcast process, the interaction between anchors and customers plays a decisive role on consumers' purchasing decisions. This study aims to explore how two types of interaction between the anchor and the customers (i.e.
Aihui Chen +3 more
openaire +1 more source
Understanding the Role of Live Streamers in Live-Streaming E-Commerce
SSRN Electronic Journal, 2022Hailiang Chen, Yifan Dou, Yongbo Xiao
openaire +1 more source
The Supply Chain Management of Live Streaming E-Commerce
Advances in Economics, Management and Political SciencesThis paper provides a comprehensive analysis of the management mode, supply chain management, and future prospects of the live streaming e-commerce industry. The article begins by outlining the fundamental concept and development process of live streaming e-commerce, emphasizing its significant role as a novel business model in the digital economy ...
openaire +1 more source
Exploring E-Commerce Live-Streaming Strategy in China
Interdisciplinary Humanities and Communication StudiesThis article conducts a comprehensive analysis of the most cutting-edge topics in live-streaming e-commerce by reviewing 15 studies published between 2019 and 2024. The research is organized around four core areas of inquiry: live-streaming e-commerce modes and strategies, user participation and behavior, brand marketing and platform strategy, and ...
openaire +1 more source