Results 231 to 240 of about 1,316 (256)

Optimal selling format considering price discount strategy in live-streaming commerce

European Journal of Operational Research, 2023
Guojun Ji, Tianyu Fu, Shuhao Li
exaly  

The role of live streaming in building consumer trust and engagement with social commerce sellers

Journal of Business Research, 2020
Apiradee Wongkitrungrueng, Nuttapol Assarut   +1 more
exaly  

How do you say it matters? A multimodal analytics framework for product return prediction in live streaming e-commerce

Decision Support Systems, 2023
Zhan Yang, Runyu Chen
exaly  

Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework

Information (Switzerland), 2021
Chao-Hsing Lee
exaly  

Boosting e-commerce sales with live streaming: the power of barrages

Electronic Commerce Research
Jie Zhao 0006, Jie Zhou, Peng Wu 0010, Kun Liang   +3 more
openaire   +1 more source

“Positive Energy” E-Commerce Live Streaming: A Study on the Value Transmission and Guidance Mechanism in Live Streaming E-Commerce

E-Commerce Letters
openaire   +1 more source

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Electronic Commerce Research and Applications, 2019
Yuan Sun, Xiaotong Li, Yuan Sun
exaly  

A 2020 perspective on “How live streaming influences purchase intentions in social commerce: An IT affordance perspective”

Electronic Commerce Research and Applications, 2020
Yuan Sun, Xiaotong Li, Yuan Sun
exaly  

Live Streaming E-commerce in Southeast Asia

Runqi Ma, Qi Huang, Renjie Sun, Huiying Zhu, Lihua Deng, Han Zhao, Pengji Wang   +6 more
openaire   +1 more source

An Examination of Issues in Live Streaming E-Commerce

E-Commerce Letters
openaire   +1 more source