Results 251 to 256 of about 1,316 (256)

Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Journal of Retailing and Consumer Services
Yujie Zheng, Meiling Xu
exaly  

The Effects of Facial Cues on Purchase Intention in Live Streaming E-Commerce

Haorun Song, Tongrui Yang, Lehan Sun, Ruyue Sun   +3 more
openaire   +1 more source

The Sales Impact of Storytelling in Live Streaming E-Commerce.

Yunhui Wang, Junming Liu, Yulin Fang
openaire   +1 more source

Study on Consumers’ Choice Game Between Live Streaming E- commerce and Shelf E-commerce

Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy
openaire   +1 more source

Research on Legal Risks and Compliance Systems of Live Streaming E-Commerce in the Context of E-Commerce

E-Commerce Letters
openaire   +1 more source

Analysis on the Development Path of E-Commerce Live Streaming under the Background of E-Commerce Economy

E-Commerce Letters
openaire   +1 more source