Results 111 to 113 of about 18,733 (113)

A CRM performance measurement framework: Its development process and application

Industrial Marketing Management, 2009
Young-Gul Kim
exaly  

The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention

International Journal of Research in Marketing, 2009
Sönke Albers, Goetz Greve, Jan U Becker
exaly  

Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry

Journal of Hospitality and Tourism Technology, 2013
exaly