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E-satisfaction: a re-examination
Journal of Retailing, 2004E-satisfaction as a construct has gained increasing importance in the marketing literature in recent times. The examination of consumer satisfaction in an online context follows the growing consensus that in Internet retailing, as in traditional retailing, consumer satisfaction is not only a critical performance outcome, but also a primary predictor of
Evanschitzky, Heiner; id_orcid 0000-0003-1013-7679 +3 more
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