Online drivers and offline influences related to loyalty to airline websites [PDF]
, 2012 This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is necessary to first, affective e ...
Forgas-Coll, Santiago +3 more
core +2 more sources
Unveiling E-satisfaction and E-loyalty: contrasting the user experience of E-wallet among millennials in Indonesia [PDF]
Journal of the Academy of Business and Emerging MarketsThis study explores how Fear of Missing Out (FOMO) influences the digital payment behavior of millennials across OVO and GoPay digital payment platforms.
Ina Kartika Wati +2 more
doaj +1 more source
Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics [PDF]
, 2017 As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as ...
Gómez-Borja, Miguel-Ángel +3 more
core
Online revenue model adoption in the media sector: in-depth results from an exploratory study in the Netherlands [PDF]
, 2010 Especially for companies in the media sector such as publishers, the Internet has created new strategic and commercial opportunities. However, many companies in the media sector are struggling with how to adapt their business and revenue model for doing ...
Boerrigter, Thomas +2 more
core +3 more sources
From Boomers to Millennials: unraveling the complexities of online shopping behavior in Indonesia [PDF]
Innovative MarketingThis study examines the intricate dynamics of utilitarian browsing, hedonic browsing, electronic word of mouth (e-WOM), e-satisfaction, and e-loyalty across three generational cohorts –Millennials, Gen X, and Baby Boomers – in Indonesian online ...
Widarto Rachbini +4 more
doaj +1 more source
Application of Association Rule Mining and Mining Sequential Patterns on Crm PT. Armada International Motor [PDF]
, 2018 Keeping in touch with customers is a step that must be done by the company to increase customer loyalty. CRM is a set of processes to acquire, maintain and enhance the values for customer satisfaction for the continued growth of corporate profits. With
Setiyawati, N. (Nina)
core
Journal of Bio-Based Marketing, 2023 The digital transformation of businesses has led to an increased use of big data, which has been shown to positively impact customer loyalty and business results.
Plamen Ruskov
doaj
Meningkatkan Online Relationship Quality melalui E-Loyalty
Strategic : Jurnal Pendidikan Manajemen BisnisThis research aims to investigate the relationship between online relationship quality and e-loyalty in the context of e-wallet services. With the increasing popularity of e-wallets as a convenient and secure payment method, understanding the factors that influence customer loyalty is crucial for service providers.
Fakhira, Alifa Zalfa +2 more
openaire +2 more sources
A model of customer e-loyalty in the online banking [PDF]
With the rapid growth of online banking, it has been reinforced that companies need to build and maintain loyal customers. This study models e-loyalty as the endogenous variable that includes three exogenous variables (website quality, corporate image ...
Yuan-shuh Lii
core
Relationship quality as antecedent of customer relationship proneness: a cross-cultural study between Spain and Mexico [PDF]
, 2017 Some factors such as the globalization and the development of information technologies are changing the dynamics of the relationship marketing bases.
Cambra-Fierro, Jesús +4 more
core