Results 11 to 20 of about 17,171 (209)
Movie selection and e-WOM preference : a cross-cultural perspective [PDF]
, 2016 This article investigates the quantity- and quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus individual and vertical versus horizontal cultural ...
Dogruel, Leyla, Hao, Xiaoming
openaire +4 more sources
E-Jurnal Manajemen, 2022 Penelitian ini bertujuan untuk menjelaskan peran citra merek dalam memediasi pengaruh e-WoM terhadap niat beli produk Liptint Emina Magic Potion. Sampel penelitian terdiri atas 110 orang konsumen pengguna kosmetik di Kota Denpasar yang sering berbelanja ...
Desak Putu Ariesi, Ni Wayan Sri Suprapti
doaj +1 more source
E-WOM ON INTENTION TO VISIT JAPAN AND INDONESIA: QUALITATIVE APPROACH [PDF]
Eurasia: Economics & Business, 2023 The influence of Electronic Word-of-Mouth (E-WOM) in shaping travel intentions is a critical aspect of the contemporary tourism landscape. This qualitative research explores the role of E-WOM in determining intentions to visit Japan and Indonesia from ...
Setiawan P.Y., Wirajaya I G.A.
doaj
IEEE Access, 2019 In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on different online platforms. The numerous studies have emphasized the growing importance of e-WOM for the consumer decision-making process, particularly in the tourist ...
Ana Reyes-Menendez +2 more
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E-WOM across digital channels: A comparison of e-commerce and social media impact on consumer purchase intentions [PDF]
Innovative MarketingThis study analyzed by comparing the effect of e-WOM (electronic word-of-mouth) virtual shopping websites and e-WOM from respondents on social networks on users’ smartphone buying intentions. A research frame is established based on four e-WOM components:
Mohammad Rishad Faridi +4 more
doaj +1 more source
Az on-line szájreklám (electronic word-of-mouth) jellemzői a marketingkommunikáció szempontjából [PDF]
, 2016 Az on-line térben a vállalatok elveszítik a hagyományos tömegkommunikációban gyakorolt kontrollt, ugyanakkor kommunikációs szerepükből fakadóan megmarad egy ráhatási képességük.
Markos-Kujbus, Éva
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Journal of Management Small and Medium Enterprises (SME's), 2023 This study is to investigate the direct and indirect effects regarding the Decision to Use the OVO application which is influenced by e-WOM with Trust as a mediating variable.
Rahmi Yanti +2 more
doaj +1 more source
PERAN BRAND TRUST MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN
E-Jurnal Manajemen, 2021 Tujuan penelitian ini adalah untuk menguji dan menjelaskan pengaruh e-WOM terhadap keputusan pembelian, pengaruh keputusan pembelian terhadap brand trust, pengaruh brandtrust terhadap keputusan pembelian, dan menjelaskan peran brand trust memediasi e-WOM
Ni Putu Tissa Noviandini +1 more
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Komuniti, 2017 Abstrak Electronic word of mouth (E-WOM) banyak dimanfaatkan konsumen untuk menggali informasi mengenai suatu produk. Informasi yang diperoleh dari berbagai sumber di internet akan mempengaruhi persepsi konsumen terhadap citra merek, risiko dan mendorong
Zahra Noor Eriza
doaj +1 more source
E-Jurnal Manajemen, 2022 Penelitian ini bertujuan untuk menjelaskan peran citra merek dalam memediasi pengaruh e-WoM terhadap niat beli produk Liptint Emina Magic Potion. Sampel penelitian terdiri atas 110 orang konsumen pengguna kosmetik di Kota Denpasar yang sering berbelanja ...
Elsa Dahlia, Made Surya Putra
doaj +1 more source