Ultima InfoSys : Jurnal Ilmu Sistem Informasi, 2020 Research on the topic of influence on purchasing decisions on Lazada e-commerce has a purpose, including 1) to find out what factors of E-WOM influence purchasing decisions on Lazada e-commerce. 2) to find out how the overall influence of E-WOM factors on purchasing decisions on Lazada e-commerce.
Rifky Agasta Ibrahim, Wella Wella
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Az online szájreklám (e-WOM) mint marketingkommunikációs eszköz. Az online fogyasztói vélemények információs szerepe a TripAdvisor példáján keresztül = Electronic word-of-mouth as a marketing communications tool. The information role of consumer opinions in the case of TripAdvisor [PDF]
, 2017 Jelen disszertáció témája a fogyasztói részvétel egy specifikus formájának, az online szájreklámnak vagy röviden e-WOM-nak1 a mélyebb megismerése, marketingkommunikációs értékének feltárása.
Markos-Kujbus, Éva
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PENGARUH E-WOM DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA PRODUK KOSMETIK PIXY [PDF]
, 2023 This research aims to determine and analyze the influence of E-WoMand brand image on purchasing decisions. This research uses quantitative methods. The data collection technique in this research uses a questionnaire.
Nabila, Jihan
core
Economica, 2023 The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable.
Eliza - Eliza +3 more
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PENGARUH PROMOSI ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN STAYCATION DI UBUD DAN CANGGU
Jurnal IPTA, 2023 This study aimed to determine whether E-WOM had an influence on staycation decisions in Ubud and Canggu. This study determined the sample by purposive sampling method with a total sample of 100 respondents.
Samantha Elana Valineli +2 more
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The mediating role of e-behavior in the relationship between the electronic word of mouth and electron-ic decision of purchas [PDF]
International Journal of Data and Network ScienceThe current research aims to recognize the mediating role effect of the e-behavior (henceforth e-behavior) on the relationship between the electronic word of mouth (henceforth e-WOM) and the electronic decision of purchase (henceforth e-DOP) among ...
Khaled Abdel Kader Alomari
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E-Jurnal Manajemen, 2023 Perkembangan teknologi komunikasi yang cukup pesat membuat kebutuhan akan smartphone semakin meningkat. Hal ini dapat dilihat dari masyarakat bahkan lebih mementingkan smartphone dibandingkan bersosialisasi dengan teman- teman atau kerabat yang ada di ...
Muhammad Roni Pratama +1 more
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PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP MINAT BELI SMARTPHONE SAMSUNG DI KOTA DENPASAR
E-Jurnal Manajemen, 2018 Minat beli terhadap suatu produk muncul karena adanya dasar kepercayaan terhadap suatu produk yang diiringi dengan kemampuan untuk membeli produk. Penelitian ini bertujuan untuk mengetahui peran citra merek memediasi pengaruh e-WOM terhadap minat beli ...
Yande Agus Ardana, Ni Made Rastini
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Motivaciones, compromiso y adopción del e-WOM en restaurantes
Estudios Gerenciales, 2022 El objetivo del presente trabajo fue estudiar el efecto que tienen las motivaciones para consultar y escribir e-WOM sobre el compromiso con el e-WOM y la influencia de dicho compromiso en la adopción del e-WOM consultado. Para analizar estas relaciones, se realizó una investigación empírica aplicada en el contexto de los restaurantes.
Giovanny Lenin Haro-Sosa +2 more
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Exploring the commercial value of social networks: enhancing consumers’ brand experience through Facebook pages [PDF]
, 2014 Purpose – The purpose of this paper is to understand the factors which impact upon the consumers’ willingness to utilise company Facebook pages and e-word-of mouth by proposing and testing a conceptual framework which is inspired by theories in ...
Chen, Hsin +4 more
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