Results 61 to 70 of about 17,171 (209)

Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM?

Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan, 2023
Abstract. Before the internet appeared, consumers usually talked about various kinds of products and services directly or face to face. This can be considered as word of mouth (WOM) communication. However, along with the internet, there has been a shift related to word of mouth (WOM) to electronic word of mouth (e-WOM).
Alan Rusdiana, L Suparto, Deni Istiono
openaire   +1 more source

Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products

Journal of Forecasting, Volume 45, Issue 2, Page 850-866, March 2026.
ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu, Fernan Cañas, Ari‐Pekka Hameri, Naoufel Cheikhrouhou   +3 more
wiley   +1 more source

Understanding Formation and Impact of Tourism Affinity on Destination Perceptions Using Construal Level Theory and the Medusa Effect

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT This study investigates the formation and impact of tourist affinity on destination perceptions, employing construal level theory (CLT) and the Medusa effect (ME), a psychological concept in visual communication. Focusing on Japanese affinity towards Taiwan and the United States, the research explores how familiarity and perceived closeness ...
Shinichiro Terasaki, Keigo Taketani, Alexander Josiassen   +2 more
wiley   +1 more source

PERAN BRAND IMAGE MEMEDIASI PENGARUH E-WOM TERHADAP NIAT KONSUMEN MENGGUNAKAN OVO MOBILE PAYMENT

E-Jurnal Manajemen, 2020
Niat beli adalah tahap di mana konsumen membuat keputusan antara beberapa merek, dan akhirnya memilih alternatif yang paling mereka sukai atau proses yang dialami oleh konsumen dalam memutuskan barang mana atau layanan untuk membeli berdasarkan berbagai ...
Ni Wayan Krisnawati, I Gde Ketut Warmika
doaj   +1 more source

When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes, Filipe Silva, Ilda Massano‐Cardoso   +2 more
wiley   +1 more source

Electronic Word-of-Mouth (e-WOM) Generation in Book-to-Movie Adaptation:

Maketingu Janaru
One of the common strategies in the content business is book-to-movie adaptation, in which the textual content in the book medium is presented as visual and sound content in the film medium.
Mai Kikumori, Ryuta Ishii
doaj   +1 more source

Do Emotions Influence Buying Frequency and Word‐of‐Mouth in Online Shopping? The Role of Shopping Well‐Being and a Loyal Decision‐Making Style

Psychology &Marketing, Volume 43, Issue 3, Page 638-661, March 2026.
ABSTRACT This study explores how positive and negative emotions influence online shopping‐related well‐being, purchase frequency, and word‐of‐mouth (WOM) behavior. Semi‐structured interviews and a consumer survey were used to identify emotions from online shopping experiences.
Sandra Miranda, Susana Santos, Helena Martins Gonçalves   +2 more
wiley   +1 more source

Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation:

Maketingu Janaru
One of the common strategies in the content business is the book-to-movie adaptation, where the textual content in the book medium is derived as visual and sound content in the film medium.
Mai Kikumori, Ryuta Ishii
doaj   +1 more source

Dampak E-WOM terhadap Pembeli Shopee Jombang

Business and Economic Publication, 2023
Penelitian ini bertujuan untuk menganalisis pengaruh e-WOM (Word-of-Mouth elektronic) terhadap keputusan pembelian masyarakat Jombang yang menggunakan platform Shopee. Metode penelitian yang digunakan dalam studi ini adalah survei melalui kuesioner yang didistribusikan kepada masyarakat Jombang yang telah melakukan pembelian melalui Shopee.
openaire   +1 more source

Seeing More Similar Others in Social Media: Using Legality Framing and Regulatory Focus to Alter Reactions to Alternative Medicinal Treatment Messages

Psychology &Marketing, Volume 43, Issue 3, Page 662-676, March 2026.
ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh, Jeffrey R. Foreman, Ozge Yucel‐Aybat   +2 more
wiley   +1 more source