Results 181 to 190 of about 18,156 (201)

“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content

Journal of Travel Research, 2013
Julian K Ayeh, Norman Au, Rob Law
exaly  

The Effect Of Social Media Quality, Social Media Quantity, Social Media Credibility And E-Wom On Revisit Intention: Destination Brand Awareness And Destination Satisfaction As Intervening Variables

Quality-Access to Success, 2023
openaire   +1 more source

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

International Journal of Advertising, 2020
Alexander P Schouten, Loes Janssen
exaly  

Measuring Message Credibility

Journalism and Mass Communication Quarterly, 2016
Alyssa Appelman
exaly  

From Credibility to Purchase Intentions : How Sports Influencers Drive Consumer Intentions Through Identification and e-WOM

Journal of China Studies
Can Kong, Jinyoung Jinnie Yoo
openaire   +1 more source

Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

Journal of Retailing and Consumer Services, 2020
Karina Sokolova
exaly  

The Impact of E-WOM Credibility on Brand Image and Online Purchase Intentions in Beauty E-Commerce

2025 4th International Conference on Creative Communication and Innovative Technology (ICCIT)
Ananda Irawadi, Dimas Ilham Prasetyo, Muhammad Wildan Irfani, Stefanus Rumangkit, Lourdes Lasian   +4 more
openaire   +1 more source

Psychometric properties of the credibility/expectancy questionnaire

Journal of Behavior Therapy and Experimental Psychiatry, 2000
Grant James Devilly
exaly  

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Journal of Global Fashion Marketing, 2020
Susanna S Lee, Eunice Kim
exaly  

Impact of informational factors on online recommendation credibility: The moderating role of source credibility

Decision Support Systems, 2013
Xin Luo
exaly