Results 161 to 169 of about 361 (169)

The Role of Product Knowledge and Review Valence in Shaping e-WOM Credibility and Purchase Intentions: Evidence from an Experimental Study

Micro & Macro Marketing
Ayla Sezginer, mit Alniaik
openaire   +1 more source

The relationship between Brand Credibility and E-WOM dimensions "Empirical Study on mobile phone sets Clients of students from Egyptian Universities

مجلة الدراسات والبحوث التجارية, 2018
openaire   +1 more source

How young, technical consumers assess online WOM credibility

Qualitative Market Research, 2011
exaly  

Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility

International Journal of Internet Marketing and Advertising, 2012
Sojung Kim, Sejung Marina Choi
exaly  

Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention: a study of food and fashion blogging

International Journal of Business and Globalisation
Naman Sharma
exaly  

An examination of negative e-WOM adoption: Brand commitment as a moderator

Decision Support Systems, 2014
exaly  

MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

International Journal of Contemporary Hospitality Management
Dusan Mladenovic, Elvira Ismagilova, Raffaele Filieri   +2 more
exaly  

Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior

Journal of Hospitality Marketing and Management
Mahlagha Darvishmotevali, Saeid Nosrati, Levent Altinay   +2 more
exaly  

The Impact of Influencer Credibility and Electronic Word of Mouth (e-WOM) on Purchase Intention: The Mediating Role of Brand Image among Consumers in Sulaymaniyah City

Journal of Raparin University
openaire   +1 more source