Results 151 to 160 of about 350 (161)

Electronic word of mouth (e-WOM) in tourism industry: a bibliometric analysis

International Journal of Tourism Policy, 2023
exaly  

From Credibility to Purchase Intentions : How Sports Influencers Drive Consumer Intentions Through Identification and e-WOM

Journal of China Studies
Can Kong, Jinyoung Jinnie Yoo
openaire   +1 more source

The Impact Of E-WOM Credibility On Perceived Risks:, An Empirical Study On A Sample Of Dishwasher Buyers

مجلة الدراسات التجارية والاقتصادية المعاصرة
openaire   +1 more source

Impact of Online Restaurant Information WOM Characteristics on the Effect of WOM -Focusing on the Mediating Role of Source-Credibility-

The Korean Journal of Food and Nutrition, 2011
exaly  

Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers

Journal of Consumer Marketing, 2017
Pramod Iyer, David Strutton
exaly  

The relationship between Brand Credibility and E-WOM dimensions "Empirical Study on mobile phone sets Clients of students from Egyptian Universities

مجلة الدراسات والبحوث التجارية, 2018
openaire   +1 more source

An examination of negative e-WOM adoption: Brand commitment as a moderator

Decision Support Systems, 2014
exaly  

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

2022
exaly  

Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior

Journal of Hospitality Marketing and Management
Mahlagha Darvishmotevali, Levent Altinay, Saeid Nosrati   +2 more
exaly  

MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse

International Journal of Contemporary Hospitality Management
Dusan Mladenovic, Elvira Ismagilova, Raffaele Filieri   +2 more
exaly