Results 131 to 140 of about 350 (161)

Enhancing the Customer’s Purchase Intention Through Strategic e-WOM Credibility

Review of Marketing Science
Abstract Due to its speed, volume, and validity, online word-of-mouth, or e-WOM, has garnered increasing attention recently and greatly impacted customers’ decision-making. This study investigates how particular antecedents influence e-WOM’s perceived credibility and how that credibility influences consumers’ intentions to make a ...
null Anuradha, Amarjeet Kaur Malhotra
exaly   +2 more sources

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

International Journal of Online Marketing, 2018
Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed ...
Basma El-Sayed El-Baz, Reham Ibrahim Elseidi, Aisha Moustafa El-Maniaway   +2 more
openaire   +1 more source

The Effect Of E-WOM And Source Credibility Of Instagram Account @racunshopeecheck On Customer Path 5A (Aware, Appeal, Ask, Act, Advocate)

Business Journal : Jurnal Bisnis Dan Sosial, 2023
One of the marketplaces that has managed to get a lot of users in Indonesia is Shopee. Having many users encourages Shopee to develop features that can facilitate and satisfy its users. One new feature launched by Shopee is Shopee Affiliate Program.
Indria Angga Dianita, Tharisa Azzahra Rizky   +1 more
openaire   +1 more source

Analysis of the Influence of E-WOM Credibility on Tiktok Social Media and Its Influence on Brand Image and Online Purchase Intention of Local Fiber Products at Tiktok Shop

2025 5th International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)
Yuniarty
exaly   +2 more sources

Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention: a study of food and fashion blogging

International Journal of Business and Globalisation, 2021
Vinod Kumar Singh, Naman Sharma, Prachi Sahai, Megha Sharma   +3 more
openaire   +1 more source

The Influence of Influencer Credibility, Social Media Marketing, and E-Wom on Brand Image and Its Impact on Intention to Purchase Local Skincare Among Gen Z (Study on Somethinc Local Skincare)

International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM)
This study focuses on local skincare products and aims to expand the current understanding by examining the impact of social media marketing, influencer credibility, and e-word-of-mouth on brand image and its influence on Generation Z consumers’ propensity to purchase local skincare products. This kind of study is quantitative and uses an online survey
Yulizar, Salma Putri, Usman, Osly, Krissanya, Nofriska   +2 more
openaire   +2 more sources

WOM credibility and eWOM credibility and their consequences for engagement

International Journal of Business Environment, 2022
Diana Escandon-Barbosa
exaly  

CSR communication on social media: the impact of source and framing on message credibility, corporate reputation and WOM

Corporate Communications, 2022
Isabel Rodríguez-De-Dios
exaly  

Investigating combined effect of WOM and eWOM: role of message valence

Journal of Consumer Marketing, 2022
Sanjeev Varshney
exaly  

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study

Journal of Fashion Marketing and Management, 2022
Giada Mainolfi, Donata Tania Vergura
exaly