Results 131 to 140 of about 361 (169)

The influence of consumer awareness in the digital era on the selection of smartphones: A study among Jordanian university students. [PDF]

Heliyon
Alsmadi S, Qassem Hailat K, Bazi S, Al-Haddad HB.   +3 more
europepmc   +1 more source

Uncovering the influence of social media marketing activities on Generation Z's purchase intentions and eWOM for organic cosmetics. [PDF]

PLoS One
An GK, Ngo TTA.
europepmc   +1 more source

Multi-feature fusion-based consumer perceived risk prediction and its interpretability study. [PDF]

PLoS One
Qi L, Xie Y, Zhang Q, Zhang J, Ma Y.
europepmc   +1 more source

Exploring trust determinants influencing the intention to use fintech via SEM approach: Evidence from Pakistan. [PDF]

Heliyon
Zhao H, Khaliq N, Li C, Rehman FU, Popp J.   +4 more
europepmc   +1 more source

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E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT)

Advanced Science Letters, 2015
Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or evaluation of a product by a consumer.
Norhayati Zakuan, Zuraidah Sulaiman, Chin Thoo Ai   +2 more
exaly   +3 more sources

Enhancing the Customer’s Purchase Intention Through Strategic e-WOM Credibility

Review of Marketing Science
Abstract Due to its speed, volume, and validity, online word-of-mouth, or e-WOM, has garnered increasing attention recently and greatly impacted customers’ decision-making. This study investigates how particular antecedents influence e-WOM’s perceived credibility and how that credibility influences consumers’ intentions to make a ...
null Anuradha, Amarjeet Kaur Malhotra
exaly   +2 more sources

The Effect Of E-WOM And Source Credibility Of Instagram Account @racunshopeecheck On Customer Path 5A (Aware, Appeal, Ask, Act, Advocate)

Business Journal : Jurnal Bisnis Dan Sosial, 2023
One of the marketplaces that has managed to get a lot of users in Indonesia is Shopee. Having many users encourages Shopee to develop features that can facilitate and satisfy its users. One new feature launched by Shopee is Shopee Affiliate Program.
Indria Angga Dianita, Tharisa Azzahra Rizky   +1 more
openaire   +1 more source

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

International Journal of Online Marketing, 2018
Electronic communication has become an essential part of consumers' everyday lives. Consumers rely on the internet as an alternative source of information pertaining to brands that can be accessed easily. As a result, electronic word of mouth (e-WOM) has become a force to be reckoned with that needs to be understood in order to be properly managed ...
Basma El-Sayed El-Baz, Reham Ibrahim Elseidi, Aisha Moustafa El-Maniaway   +2 more
openaire   +1 more source

Analysis of the Influence of E-WOM Credibility on Tiktok Social Media and Its Influence on Brand Image and Online Purchase Intention of Local Fiber Products at Tiktok Shop

2025 5th International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)
Tommy Setiady, Cindy Aprianty, null Yuniarty   +2 more
exaly   +2 more sources

Social media influencers' credibility swayed on brand credibility, e-WOM and consumer behavioural intention: a study of food and fashion blogging

International Journal of Business and Globalisation, 2021
Vinod Kumar Singh, Naman Sharma, Prachi Sahai, Megha Sharma   +3 more
openaire   +1 more source