Results 121 to 130 of about 350 (161)

E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT)

Advanced Science Letters, 2015
Green products are environmentally friendly products that have less harmful effects on humans and the environment. Green products offer long-term practical development opportunities from social and economic perspectives. Electronic word of mouth (E-WOM) is an important influencer in the review or evaluation of a product by a consumer.
Zuraidah Sulaiman   +2 more
exaly   +3 more sources

Home - About - Disclaimer - Privacy