Results 141 to 150 of about 350 (161)

The Effect of Source Credibility about Online Restaurant Information on Information Usefulness, Acceptance of e-WOM and Behavior Intention

International Journal of Tourism and Hospitality Research, 2016
Dong-keun Lee, Tae-kyun Na
openaire   +1 more source

It’s all about the brand: place brand credibility, place attachment, and consumer loyalty

Journal of Brand Management, 2021
Bernd F Reitsamer
exaly  

The Influence of Trust, Message Content, and Recommendation on e-WOM Credibility and Its Impact on Purchase Intentions in e-Marketplace

Proceedings of the International Conference on Industrial Engineering and Operations Management, 2023
openaire   +1 more source

Credibility in E-WOM: how review perceptions impact their persuasiveness

Tijdschrift voor Communicatiewetenschap, 2013
van Hemelen, Nathalie, Smits, Tim, Verlegh, Peeter   +2 more
openaire   +1 more source

The Effectiveness of Electronic WOM in Electronic Commerce and Social Media

2021
Inayatulloh, Sastya Hendri Wibowo
exaly  

The Impact of E-WOM Credibility on Brand Image and Online Purchase Intentions in Beauty E-Commerce

2025 4th International Conference on Creative Communication and Innovative Technology (ICCIT)
Ananda Irawadi, Dimas Ilham Prasetyo, Muhammad Wildan Irfani, Stefanus Rumangkit, Lourdes Lasian   +4 more
openaire   +1 more source

How young, technical consumers assess online WOM credibility

Qualitative Market Research, 2011
Sherry Marx
exaly  

The Effect Of Social Media Quality, Social Media Quantity, Social Media Credibility And E-Wom On Revisit Intention: Destination Brand Awareness And Destination Satisfaction As Intervening Variables

Quality-Access to Success, 2023
openaire   +1 more source

PENGARUH INFLUENCER CREDIBILITY, SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP PURCHASE INTENTION SKINCARE LOKAL DI KALANGAN GEN Z (STUDI PADA SKINCARE LOKAL SOMETHINC) [PDF]

Penelitian ini bertujuan untuk memperoleh pengetahuan baru dan menganalisis terkait pengaruh dari influencer credibility, social media marketing, dan E-WoM terhadap brand image dan dampaknya terhadap purchase intention skincare lokal di kalangan Gen Z dengan studi pada skincare lokal Somethinc.
openaire  

PENGARUH E-WOM, BRAND IMAGE, PRODUCT QUALITY DAN ENDORSER CREDIBILITY TERHADAP PURCHASE INTENTION PRODUK GARNIER (STUDI PADA MAHASISWA JURUSAN MANAJEMEN UNIVERSITAS ANDLAS)

2019
Kekuatan media sosial menjadi peran penting terutama bagi perusahaan untuk memperkenalkan produknya kepada konsumen. E-WOM menjadi sebuah alat untuk menyampaikan informasi kepada orang lain tentang produk yang mereka beli atau gunakan agar menimbulkan minat beli atau purchase intention. Kredibiltas endorser pun menjadi peran penting dalam hal ini untuk
openaire