Results 21 to 30 of about 4,590 (252)

A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm) [PDF]

open access: yesJudgment and Decision Making, 2011
Marketing science seeks to prescribe better marketing strategies (advertising, product development, pricing, etc.). To do so we rely on models of consumer decisions grounded in empirical observations.
John Hauser   +3 more
doaj   +2 more sources

The Rationality Dialogy Between Economics and Psychology

open access: yesContemporary Social Sciences, 2016
Economics and psychology take distinct approaches to predicting and formalizing human behavior. Economics focuses on the normative view of rationality, while psychology emphasizes the descriptive nature of rationality.
Jing Qian
doaj   +1 more source

Axiomatic and ecological rationality

open access: yesErasmus Journal for Philosophy and Economics, 2016
One important purpose of rationality research is to help individuals improve. There are two main approaches to the task of rendering evaluations of rationality that support guidance: the axiomatic approach evaluates the coherence of behavior according ...
Patricia Rich
doaj   +1 more source

Ecological Basis for Rational Phage Therapy [PDF]

open access: yesActa Naturae, 2010
Understanding the mutual interactions of bacterial and phage populations in the environment of a human or animal body is essential in any attempt to influence these complex processes, particularly for rational phage therapy. Current knowledge on the impact of naturally occurring bacteriophages on the populations of their host bacteria, and their role ...
Letarov, A.   +2 more
openaire   +4 more sources

Bridging the Gap between the Normative and the Descriptive: Bounded Epistemic Rationality [PDF]

open access: yesInterdisciplinary Description of Complex Systems
The aim of the article is to propose bounded epistemic rationality as a concept that blurs the divide between normative and descriptive approaches to the study of rationality.
Nastja Tomat
doaj   +1 more source

Cognitive Success: Instrumental Justifications of Normative Systems of Reasoning

open access: yesFrontiers in Psychology, 2014
In the first part of the paper (sec. 1-4), I argue that Elqayam and Evan's (2011) distinction between normative and instrumental conceptions of cognitive rationality corresponds to deontological versus teleological accounts in meta-ethics. I suggest that
Gerhard eSchurz
doaj   +1 more source

SUBSTANTIVE RATIONALITY IN COMMUNAL ECOVILLAGE MANAGEMENT [PDF]

open access: yesRAE: Revista de Administração de Empresas, 2022
We approach elements of substantive rationality in administrative practice, in productive organizations, through attributes of communal management in agricultural production activities and care for natural and human life in ecovillages.
Guilherme Smaniotto Tres   +1 more
doaj   +1 more source

Ecologically Rational Agency [PDF]

open access: yes, 2010
The concept of dual rationality in human agents is well understood. It is significant in the work of the economist and Nobel Laureate Friedrich Hayek. In psychology Sigmund Freud described 'dual information processing'. More recently in cognitive science Daniel Levine has extensively studied the dual mechanisms in the human brain that handle these two ...
Debenham, John, Sierra, Carles
openaire   +2 more sources

The recognition heuristic: A decade of research

open access: yesJudgment and Decision Making, 2011
The recognition heuristic exploits the basic psychological capacity for recognition in order to make inferences about unknown quantities in the world.
Gerd Gigerenzer   +4 more
doaj   +1 more source

Recognising the recognition heuristic for what it is (and what it’s not) [PDF]

open access: yesJudgment and Decision Making, 2011
The diversity, ingenuity and differences of opinion displayed in the articles of the recent special issues on the recognition heuristic are testament to the power and theoretical fertility of a simple idea about the role of recognition in decision making.
Ben R. Newell   +3 more
doaj   +2 more sources

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