Results 231 to 240 of about 14,373,368 (289)

Ethnicity, gender, and social class in Honduras: an analysis using the permanent household survey. [PDF]

open access: yesFront Sociol
Ney Simons S   +6 more
europepmc   +1 more source

A bibliometric analysis of the elaboration likelihood model (ELM)

Journal of Consumer Marketing, 2022
Purpose The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research directions using bibliometric analysis. Design/methodology/approach The study involves the bibliometric analysis of 279 articles retrieved from Scopus using ...
Mukta Srivastava, Gordhan K. Saini
openaire   +3 more sources

The Elaboration Likelihood Model and Communication About Food Risks

Risk Analysis, 1997
Factors such as hazard type and source credibility have been identified as important in the establishment of effective strategies for risk communication. The elaboration likelihood model was adapted to investigate the potential impact of hazard type, information source, and persuasive content of information on individual engagement in elaborative, or ...
Frewer, LJ   +3 more
openaire   +6 more sources

ELABORATION LIKELIHOOD MODEL AND LOCUS OF CONTROL: IS THERE A CONNECTION?

open access: yesPsychological Reports, 1992
This study uses the Elaboration Likelihood Model of persuasion to explore information-processing activities according to locus of control. A 3 × 2 × 2 factorial design was used with a sample of 317 to assess whether locus of control accounts for individual differences in cognitive processing of advertising stimuli related to credibility and message ...
Yiorgos Zotos   +2 more
core   +3 more sources

An eye-tracking study of the Elaboration Likelihood Model in online shopping

Electronic Commerce Research and Applications, 2015
Peripheral cue moderates elaboration on eye movements but not purchase intention.Purchase intention is different between high and low elaborations under positive cue but not negative cue.Under positive cue, high elaboration is longer fixation duration than low elaboration.Under negative cue, low elaboration is longer fixation duration than high ...
openaire   +4 more sources

An application of the elaboration likelihood model

Journal of the Academy of Marketing Science, 1990
Little empirical evidence exists concerning the effect of price savings on the motivation to process a message. However, some literature suggests that price savings might increase the motivation to process the message. The Elaboration Likelihood Model suggests that identifying the impact of variables on the motivation to process is necessary, but not ...
J. B. Gotlieb, J. E. Swan
openaire   +1 more source

Race of source effects in the Elaboration Likelihood Model.

Journal of Personality and Social Psychology, 1994
In a series of experiments, we investigated the effect of race of source on persuasive communications in the Elaboration Likelihood Model (R.E. Petty & J.T. Cacioppo, 1981, 1986). In Experiment 1, we found no evidence that White participants responded to a Black source as a simple negative cue.
P H, White, S G, Harkins
openaire   +2 more sources

Das Elaboration-Likelihood-Modell

2020
How do advertising and other attempts to influence affect opinions, attitudes, and behavior? The question “how persuasion works” is of still increasing importance for corporations and social science alike. The Elaboration Likelihood Model is one of the most prominent and most frequently cited models of persuasion.
Christoph Klimmt, Magdalena Rosset
openaire   +1 more source

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