Results 251 to 260 of about 14,373,368 (289)

Implications of the Elaboration Likelihood Model for interviewer decision processes

Journal of Business and Psychology, 1996
One dimension of corporate social performance is concern for employee relations. The selection interview represents one of the earliest points at which employers develop relationships with future employees. The Elaboration Likelihood Model (Petty & Cacioppo, 1986) is useful for predicting when variables which are irrelevant for predicting performance ...
Monica L. Forret, Daniel B. Turban
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Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach

2013
In the evolving arena of mediated communication technology such as the Internet, interactivity becomes one of the most valuable features because it enables two-way or multiple communications. Interactivity distinguishes traditional media (TV, radio) from new or digital ones (Internet).
Zotos, Yorgos, Palla, Polyxeni, Tsiotsou, Rodoula H.   +2 more
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The Elaboration Likelihood Model: A 30-Year Review

2012
Over the past three decades, the Elaboration Likelihood Model (ELM), introduced by social psychologists Richard Petty and John Cacioppo (Petty, 1977; Petty & Cacioppo, 1981; Petty & Cacioppo, 1986), has generated a great deal of attention from individuals and organizations interested in better understanding processes underlying attitude change and ...
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The Elaboration Likelihood Model

2012
Richard E. Petty, Pablo Briñol
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THE ROLE OF AFFECT IN THE ELABORATION LIKELIHOOD MODEL OF PERSUASION

2015
Over the past several decades, researchers have documented a large number of variables that have an impact on persuasion, and a plethora of theories have developed around these variables to account for the underlying processes responsible for attitude change (cf. Kielser, Collins, & Miller, 1969; Petty & Cacioppo, 1981; Smith, 1982). In this chapter,
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The elaboration likelihood model of persuasion: Implications for trial advocacy

International Journal of Speech Language and the Law, 2008
The elaboration likelihood model (ELM) of persuasion includes two possible routes of persuasion or attitude change: the central and peripheral. The central route of persuasion entails careful evaluations of the merits of an advocated message. Thus, people who have a ‘need for cognition’ are more likely to be in the ‘central route’ and will evaluate a ...
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The Elaboration Likelihood Model and Web-Based Persuasion

2005
Discussing Google’s reliance on the AdWord as a major source of revenue, Wired’s Josh McHugh (2004) wrote of the obstacles faced by Google founders Sergey Brin and Larry Page in the late 1990’s: … the biggest challenge was convincing venture capitalists that Google could actually make money serving up minimalist, fast loading, text-only ads.
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Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model

European Review of Social Psychology, 2022
Duane Wegener, Laura E Wallace, Richard E Petty   +2 more
exaly  

How livestreaming increases product sales: role of trust transfer and elaboration likelihood model

Behaviour and Information Technology, 2022
Jin-Long Wang, Chun-Der Chen, Qun Zhao   +2 more
exaly  

Trust of Information on Social Media: An Elaboration Likelihood Model.

2014
Social media such as Twitter and Facebook are increasingly being used as a source of information in critical situations such as natural disasters and civil unrests. However, false information exists on social media and trusting false information not only leads users to make wrong decisions but can also have dire impact on the society.
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