Results 241 to 250 of about 14,373,368 (289)

The Elaboration Likelihood Model and Psychotherapeutic Persuasion

Journal of Cognitive Psychotherapy, 1989
The psychotherapeutic process has long been considered a context for persuasion. The Elaboration Likelihood Model of Persuasion provides an integrative framework from which to examine the process of persuasion in psychotherapy. Various source, message, recipient, and context factors interact in a complex manner to produce attitude change. Two routes to
Cal D. Stoltenberg, Mark M. Leach, Avery Bratt   +2 more
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Intricacies of the Elaboration Likelihood Model

1986
We have now presented the major postulates of the Elaboration Likelihood Model and the evidence for these postulates. In reviewing the evidence for the ELM we have focused deliberately on variables and instances that were straightforward and relatively unambiguous in interpretation. Although it would be nice if we could have provided an exhaustive list
Richard E. Petty, John T. Cacioppo
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Determinants of online professor reviews: an elaboration likelihood model perspective

Internet Research, 2022
PurposeDrawing on the elaboration likelihood model (ELM), the authors examine the influence of perceived professor teaching qualities, as central cues, on online professor ratings. Also, our study investigates how the volume and period of reviews, as peripheral cues, affect online professor ratings.Design/methodology/approachLeveraging stratified ...
Yaojie Li, Xuan Wang 0019, Craig Van Slyke   +2 more
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A test of the Elaboration Likelihood model for therapy

Cognitive Therapy and Research, 1988
This study tested the validity of Petty and Cacioppo's [(1981), Attitudes and Persuasion: Classic and Contemporary Approaches,Dubuque, Brown] Elaboration Likelihood Mode of persuasion in a therapy analogue setting. The effects of source credibility, message quality, and issue involvement on social influence were investigated in a 2 ×2 ×2 factorial ...
Brian W. McNeill, Cal D. Stoltenberg
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Elaboration Likelihood in Knowledge Management: A Model and Experimental Test

Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008), 2008
Understanding knowledge transfer using computer-mediated context is becoming essential given that organizations are spread more and more globally. In this paper, we adopt elaboration likelihood theory to investigate knowledge transfer processes in a knowledge management system (KMS).
Kelly J. Fadel, Alexandra Durcikova, Hoon S. Cha   +2 more
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Online Review Consistency Matters: An Elaboration Likelihood Model Perspective

Information Systems Frontiers, 2020
To date, online review usefulness studies have explored the independent influence of central and peripheral cues on online review usefulness. Employing the Elaboration Likelihood Model (ELM), however, we argue that central and peripheral cues are jointly, not independently, processed by online users. For this exploration, we develop and measure “review
Navid Aghakhani, Onook Oh, Dawn G. Gregg, Jahangir Karimi   +3 more
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Dissuasion: the Elaboration Likelihood Model and young children

Young Consumers, 2016
PurposeThe Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs via information) and the peripheral route (persuasion occurs via visual cues, attractive actors and other source characteristics). The central route is typically used for high-involvement decisions and the peripheral route is used in ...
Anna R. McAlister, Danielle Bargh
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The Taking of a Position: A Reinterpretation of the Elaboration Likelihood Model

Journal for the Theory of Social Behaviour, 2004
This article explains how data associated with attitude change and persuasion in mainstream psychology and social psychology can be reinterpreted as evidence of the agentive ability of taking a position. A critical review is made of the elaboration likelihood model and a position model is adapted from positioning theory.
ANDREW J. COOK, KEVIN MOORE, GARY D. STEEL   +2 more
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Counseling and Persuasion: Extrapolating the Elaboration Likelihood Model

1987
The Elaboration Likelihood Model (ELM) of persuasion has been offered by Petty and Cacioppo (1981, 1986) as a framework with which to conceptualize the process of persuasion. This chapter will not attempt a comprehensive review of the evidence supporting the ELM, but rather will briefly describe the model and indicate how its concepts may be applied to
Cal D. Stoltenberg, Brian W. McNeill
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Application of the Elaboration Likelihood Model to Teaching Personal Selling

Marketing Education Review, 1992
Academicians and practitioners have for years attempted to solve the mystery of successful selling. Researchers have vigorously examined who and what it takes to produce successful salespeople.
Dan C. Weilbaker, James S. West
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