Results 251 to 260 of about 226,573 (305)
Telehealth enabled neuropsychological testing (TENT): a new platform for examiner-led, digital cognitive assessment. [PDF]
J NeurolTailby C +5 more
europepmc +1 more source
Electronic word of mouth about medical services [PDF]
, 2012 Electronic word of mouth (eWOM) about medical services gains growing popularity from the part of health care users, accompanied with a high reluctance of health care providers towards existing platforms, fearing unqualified, negative reviews driven by motives of vengeance.
Hinz, Vera +2 more
openaire +3 more sources
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Proceedings of the 18th Annual International Conference on Electronic Commerce e-Commerce in Smart connected World - ICEC '16, 2016
In the past decade, electronic word-of-mouth (eWOM) research has attracted scholars' considerable interest. Based on a systematic review of 173 articles, we conducted a multilevel analysis including individual, group, market, and social level. We employed the social communication framework to summarize and classify prior eWOM studies.
Xiaorong Wang +2 more
+4 more sources
In the past decade, electronic word-of-mouth (eWOM) research has attracted scholars' considerable interest. Based on a systematic review of 173 articles, we conducted a multilevel analysis including individual, group, market, and social level. We employed the social communication framework to summarize and classify prior eWOM studies.
Xiaorong Wang +2 more
+4 more sources
European Journal of Marketing, 2013
PurposeThe purpose of this work is to test several incentive strategies for attaining new customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both the magnitude of the incentive offered to the sender and the magnitude of the incentive offered to the receiver; and the effect of equity versus inequity of financial ...
Ahrens, Jan +2 more
openaire +3 more sources
PurposeThe purpose of this work is to test several incentive strategies for attaining new customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both the magnitude of the incentive offered to the sender and the magnitude of the incentive offered to the receiver; and the effect of equity versus inequity of financial ...
Ahrens, Jan +2 more
openaire +3 more sources
2014
This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the context of the study, online forums in which consumers write comments have been used.
Emel Yıldız, Hasan Ayyıldız
openaire +2 more sources
This chapter examines the effects of word-of-mouth motivations and culture on electronic word-of-mouth behavior. This chapter also focuses on the effects of cultural values on electronic word-of-mouth behavior. Within the context of the study, online forums in which consumers write comments have been used.
Emel Yıldız, Hasan Ayyıldız
openaire +2 more sources
Similarities and Differences Between Word-of-Mouth and Electronic Word-of-Mouth
2021To compare both concepts, the causative variables of recommendations generation will be analysed in one of the most important economic activities, the tourism sector. Tourism literature recognizes the importance of emotions, satisfaction and post-purchase behaviour, and diverse studies show emotions as antecedent of satisfaction and behavioural ...
María Dolores Sánchez-Fernández +2 more
openaire +1 more source
Services Marketing Quarterly, 2013
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
Matthew L. Meuter +2 more
openaire +1 more source
Customers are increasingly using social media channels in their purchase decisions. We explore the influence of interpersonal word-of-mouth (WOM) and various forms of electronic word-of-mouth (eWOM). WOM is found to have more influence on behavioral intentions, trust in WOM, and attitude toward the firm compared to all eWOM channels explored.
Matthew L. Meuter +2 more
openaire +1 more source
Electronic Word Of Mouth On Visiting Decisions
Journal of Tourism, Hospitality and Travel Management, 2023This study aims to discuss how the influence of Electronic Word of Mouth on the Google Review platform results in decisions for tourists who will visit a tourist attraction. This research was conducted on 7 - 9 November 2022, located at Lokawisata Baturaden.
Wisi Wulandari +7 more
openaire +1 more source
Conceptualising electronic word of mouth activity
Marketing Intelligence & Planning, 2011PurposeIn light of the growth of internet usage and its important role in the field of e‐commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and decisions. People count on other users' opinions and information; they sometimes even make offline decisions based on information acquired online.
Yolanda Y.Y. Chan, E.W.T. Ngai
openaire +1 more source