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Electronic word of mouth about medical services [PDF]
Electronic word of mouth (eWOM) about medical services gains growing popularity from the part of health care users, accompanied with a high reluctance of health care providers towards existing platforms, fearing unqualified, negative reviews driven by motives of vengeance.
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Electronic word of mouth (eWOM)
International Journal of Advertising, 2009Mira Lee, Seounmi Youn
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Investigating Factors Affecting Electronic Word-of-Mouth
2016Electronic Word-of-Mouth (eWOM) has been identified and proven to be one of the major factors affecting online buying behaviour of the consumers. A growing number of sellers are shifting to online business channels in order to attract the online consumer.
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Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
Journal of Business Research, 2021Naveen Donthu +2 more
exaly
How do electronic word of mouth practices contribute to mobile banking adoption?
Journal of Retailing and Consumer Services, 2020Amit Shankar +2 more
exaly

