Results 241 to 250 of about 162,699 (294)
Folding and unfolding: A topological framework for understanding intangible cultural heritage tourism in urban villages - The case of chebei dragon boat scenery, Guangzhou, China. [PDF]
PLoS OneTang X, Li S.
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Exploring the impact of visual stimuli on taste expectations and the role of pull-tab position in food packaging. [PDF]
PeerJShibuya K, Miyamoto M.
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Narrative Expertise in Oncology: An Integrated Training Model to Advance the Field.
JMIR CancerPaul TK, Kaye EC.
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2020
The purpose of this study is to examine the influence of experiential marketing on experiential values of young customers and respectively on their satisfaction and word of mouth, intention to pay more and revisit. Primary data were gathered through questionnaires conducted with 489 respondents to examine young customers' experiences in well-known ...
Ali Ihtiyar, Osman Nuri Aras
openaire +2 more sources
The purpose of this study is to examine the influence of experiential marketing on experiential values of young customers and respectively on their satisfaction and word of mouth, intention to pay more and revisit. Primary data were gathered through questionnaires conducted with 489 respondents to examine young customers' experiences in well-known ...
Ali Ihtiyar, Osman Nuri Aras
openaire +2 more sources
2019
Customers no longer seek a product just for its features or benefits, rather they look for unique experiences. This is provided by experiential marketing where experiences broadly are divided into five categories that include consumer, product & service, off-line & online, consumption and brand experiences. Most of the previous research in this
Rupa Rathee, Pallavi Rajain
+4 more sources
Customers no longer seek a product just for its features or benefits, rather they look for unique experiences. This is provided by experiential marketing where experiences broadly are divided into five categories that include consumer, product & service, off-line & online, consumption and brand experiences. Most of the previous research in this
Rupa Rathee, Pallavi Rajain
+4 more sources
2022
Due to the changing consumer expectations and the driving force of technology towards innovation, there have been radical changes in products and services. Today, in addition to products and services, experience has changed the direction of consumption towards experiential consumption.
openaire +2 more sources
Due to the changing consumer expectations and the driving force of technology towards innovation, there have been radical changes in products and services. Today, in addition to products and services, experience has changed the direction of consumption towards experiential consumption.
openaire +2 more sources
2017
Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail ...
Bárbara Aucejo Devís, Maria Pocoví
openaire +1 more source
Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail ...
Bárbara Aucejo Devís, Maria Pocoví
openaire +1 more source