Results 251 to 260 of about 162,699 (294)
Some of the next articles are maybe not open access.
Strategic Direction, 2008
PurposeThis paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid.Design/methodology/approachThe paper reviews case studies of campaigns at music festivals and more widely, and ends with a comment on current research in the area.FindingsIn a world where consumers are growing more
openaire +1 more source
PurposeThis paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid.Design/methodology/approachThe paper reviews case studies of campaigns at music festivals and more widely, and ends with a comment on current research in the area.FindingsIn a world where consumers are growing more
openaire +1 more source
Relationships Among Experiential Marketing, Experiential Value, and Customer Satisfaction
Journal of Hospitality & Tourism Research, 2008Although experience is recognized as a major benefit the hospitality and tourism industry offers, the use of experiential marketing in this industry is not well documented. Therefore, this study aims to examine experiential marketing in regard to hospitality and tourism operations.
Yi-Hua “Erin\\" Yuan +1 more
openaire +1 more source
Technology-Enabled Experiential Marketing
2017In recent years, there has been an increased interest from both academia and practitioners in the topic of customer experience. Companies nowadays are transforming their attention and endeavour to focus on memorable or customer experiences rather than premium prices or superior quality of products and services.
Thorben Haenel, Wilhelm Loibl, Hui Wang
openaire +1 more source
Technology in Immersive Experiential Marketing
ACM SIGGRAPH 2020 Panels, 2020As technology advances so does the way we market. Immersive Experiential Marketing is about using technology paired with storytelling in ways that leave a lasting impression. This panel will explore how multisensory experiences driven by emerging technology is changing the way we interact as consumers and marketers.
Jordyn Curley +5 more
openaire +1 more source
Rise of Experiential Marketing in Emerging Markets
2016This chapter aims to contribute towards the improvement of using Experiential Marketing as a business model in Emerging Markets. This chapter also clarifies how experiential marketing fits within the Emerging marketing climate, and how to go about planning and evaluating it for best results.
Mervat Medhat Youssef +1 more
openaire +1 more source
Experiential marketing for tourism destinations
2020The experience economy is taking a growing role in contemporary societies. In line with these developments, tourism destinations are increasingly offering experiential services to foster the development of their competitive advantage. This chapter investigates the effects of customers’ tourism engagement with experiential marketing activities and ...
Raouf Ahmad Rather, Linda D. Hollebeek
openaire +1 more source
Experiential Marketing in Tourism
ICIEMC Proceedings, 2021O mercado global e a velocidade da mudança, aceleram o ciclo de vida dos produtos e a necessidade de diferenciação. Os turistas procuram agora experiências autênticas e os destinos turísticos são vistos como meios para encenar a autenticidade que não pode ser encontrada no dia-a-dia normal do turista.
openaire +1 more source
Market Expansions through Experiential Knowledge
INTERNATIONAL BUSINESS REVIEW, 2016Recent economic trends in the global economy motivate firms to develop and expand their export markets. Nonetheless, firms should carefully decide where to export because each economy differs in locales, opportunities, and risks. Despite the importance of the success of export market expansion, previous studies have offered few insights into how to ...
openaire +1 more source
Experiential Marketing and Sustainability
Experiential Marketing (EM) is an emerging marketing strategy that can profoundly impact global shopping. It grabbed so much attention that marketers began investing in technologies to revolutionize the future of the shopping experience. EM helps marketers interact at the customer level and help customers make their memories by touching upon their ...Sai Lakshmi Padmaja Peyyala +2 more
openaire +1 more source
The Phygital Experiential Marketing Practices
2022Over the past decade, the swift pace of digitalization and the pressure of new era technologies have not only transformed the perception and expectations of new generations but also completely created a new world of experiences. Today, the new generations are ready to experience a hybrid world described as phygital that combines digital and physical ...
openaire +1 more source