Results 141 to 150 of about 18,022 (213)

Setting the Record Straight: The Intellectual Legacy of H. Igor Ansoff (1918–2002)

Strategic Change, EarlyView.
ABSTRACT This study presents a comprehensive annotated bibliography of H. Igor Ansoff's intellectual contributions, addressing significant gaps in existing citation databases such as Scopus and Web of Science, which capture only 9 to 15 percent of his work.
Richard W. Puyt
wiley   +1 more source

Tractography-based correlation of diffusion anisotropy metrics in chronic post-stroke aphasia. [PDF]

BMC Med Imaging
Hoang NT, Masahiro A, Senoo A.
europepmc   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Diglossia and Orthographic Complexity as Multiplicative but not Additive Challenges in Arabic: A Critical Review. [PDF]

J Psycholinguist Res
Asadi I, Asli-Badarneh A.
europepmc   +1 more source

When a Week Is Not A Week: How Temporal Boundaries Shift Regulatory Focus and Consumer Preference

Psychology &Marketing, EarlyView.
ABSTRACT Does consumer perception of a sales event change if it falls across a calendar boundary (e.g., next month) versus within the current month, holding objective time constant? We investigate this question in the context of Cyber Monday, the global shopping event occurring the Monday after the U.S. Thanksgiving holiday.
David DeFranza, Promothesh Chatterjee
wiley   +1 more source

Reading Music or Reading Notes? Rethinking Musical Stimuli in Eye-Movement Research. [PDF]

J Eye Mov Res
Leikvoll KJ.
europepmc   +1 more source

Leveraging Explicit Conclusions to Manage Cognitive Load in Social Media Advertising

Psychology &Marketing, EarlyView.
ABSTRACT How can advertisers break through the competition for consumers' limited mental bandwidth? Drawing on Prospect Theory and Elaboration Likelihood Model, this research examines how cognitive load shapes consumer responses to sustainability messaging on social media, focusing on ads with explicit versus implicit conclusions.
Matthew Pittman, Sitan Li, Bixuan Sun
wiley   +1 more source

Rapid Automatized Naming (RAN) and Word Reading Fluency in Early School-Aged Children: A Pilot Eye-Tracking Study. [PDF]

J Eye Mov Res
Baron A, Martins A, Puggioni G, Harwood V.   +3 more
europepmc   +1 more source

The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names

Psychology &Marketing, EarlyView.
ABSTRACT Numerical brand names are commonly used in food marketing yet underexplored for their sensory impact. Relying on processing fluency theory, across four studies, including an IAT (n = 149), a quantitative and qualitative lexical analysis of professional wine tasting notes (n = 695), an online study (n = 306), and archival consumer wine ratings (
Nathalie Spielmann, Diego Vega
wiley   +1 more source

Modality-specific sustained attention deficits in aphasia: task performance and lesion analysis. [PDF]

Brain Commun
Kuptsova SV, LaCroix AN, Nikolsky OV, Grigorian MA, Petryshevskii AG, Ivanova MV.   +5 more
europepmc   +1 more source