Results 51 to 60 of about 638,903 (312)
Restriction of television food advertising in South Korea: impact on advertising of food companies [PDF]
Health Promotion International, 2012 The association between exposure to television (TV) food advertising and children's dietary habits has been well established in previous studies. However, the efficacy of restrictions on TV food advertising in the prevention of childhood obesity remains controversial.
Soyoung, Kim +5 more
openaire +2 more sources
Fast-food advertising in social media. A case study on Facebook in Egypt [PDF]
, 2014 The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network.
Gaber, Hazem Rasheed, Wright, Len Tiu
core
How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry [PDF]
, 2010 Purpose – Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons, including the growing concern about childhood obesity resulting in the ban of ...
Johnson, Rebecca, Ogba, Ike
core +2 more sources
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Consumer Generalization of Nutrient Content Claims in Advertising [PDF]
, 1998 Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising.
Andrews, J. Craig +2 more
core +2 more sources
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
The Food Marketing System in 1996 [PDF]
New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and common stock prices reached new highs in 1996, as did the number of mergers in the foodservice industry.
Gallo, Anthony E.
core +1 more source
Service Learning: HOPE Begins With You [PDF]
, 2015 There were some unexpected results of the service learning project for the Department of Mass Communication’s Advertising Cases and Campaigns class (MCM 308).
Bond, Linda T
core +1 more source