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COMMODITY ADVERTISING, IMPORTS AND THE FREE RIDER PROBLEM [PDF]

Advertising without supply control in the U.S. orange juice industry illustrates the import dimension of the free rider problem. Estimates of supply response to advertising are offered for "Florida-grown" orange juice, as well as for U.S.
Lee, Jonq-Ying, Fairchild, Gary F.
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Handbook of Research on New Media Applications in Public Relations and Advertising

, 2020
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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Analyses of Generic Dairy Advertising, 1984-97 [PDF]

Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic ...
Blayney, Donald P., Chandran, Ram, Blisard, Noel, Allshouse, Jane E.   +3 more
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Dealing with Depression: Australia's Advertising Industry in the 1930s

, 2007
Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression.
Crawford, R
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The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust

Frontiers in Sustainable Food Systems
BackgroundIn the context of increasingly prominent global environmental issues, green consumption has gradually become an important component of sustainable development strategies.
Youyou Li, Baoshun Shan
doaj   +1 more source

Middlemen behaviour and generic advertising rents in competitive interrelated industries [PDF]

This article focuses on the role of middlemen in determining the returns to generic advertising in a competitive industry where supply is uncontrolled, the price of marketing inputs is endogenous, and retail markets are interrelated through consumer ...
Kinnucan, Henry W.
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Effects of Food Advertising on Youth’s Eating Behavior: A Systematic Review of Longitudinal Studies

Clínica y Salud. Investigación Empírica en Psicología
Background:Previous cross-sectional studies have found a positive relationship between commercial audiovisual media viewing and youth overweight/obesity, suggesting that advertising of low-nutritional-value products (LNVP) influences unhealthy food ...
Ángela-Justine González Geuder, Natalia Martín-María   +1 more
doaj   +1 more source

Food Not Bombs : The Food Not Bombs horizontal painting

One of a series of posters painted by Food Not Bombs co-founder Keith McHenry to illustrate Food Not Bombs gatherings, tours or other actions. This poster depicts people in a park holding a "Food not Bombs" banner and serving food, a free radio booth, a ...
McHenry, Keith, 1957-
core   +1 more source

Food Not Bombs : 2007 World Food Not Bombs Gathering - Ukraine

, 2007
One of a series of posters painted by Food Not Bombs co-founder Keith McHenry to illustrate Food Not Bombs gatherings, tours or other actions. This poster depicts farmland in the background with buildings and people holding a "Food Not Bombs" banner in ...
McHenry, Keith, 1957-
core   +1 more source

Outdoor food advertising landscape along school-age children’s daily commute routes in Chengdu: implications for childhood obesity prevention

BMC Public Health
Background The advertising of unhealthy foods has been recognized as a significant contributor to childhood overweight and obesity. In China, childhood obesity has become an escalating public health concern. Despite this, data on outdoor food advertising,
Chunyu Zhao, Chongjun Bi, Min Feng, Jingru Ma, Jingwei Che, Xiaohui Li, Yongsheng Li, Xiaohua Lyu   +7 more
doaj   +1 more source