Results 61 to 70 of about 638,483 (312)

Scrutinizing the impact of two self-regulation policies on unhealthy food marketing in children’s popular television in Malaysia: a multiple-year repeated evaluation using a harmonized protocol

open access: yesGlobal Health Action
Background Regulating unhealthy food marketing is critical as it is a recognized driver of childhood obesity. Two voluntary self-regulatory policies governing food advertising in the media were introduced in Malaysia in 2008 and 2013.
Gild Rick Ong   +7 more
doaj   +1 more source

The role of consumers’ visual attention stimuli in advertising: traditional and neuromarketing research perspectives [PDF]

open access: yesInnovative Marketing
This research aims to reveal the role of consumers’ visual attention stimuli in advertising from traditional and neuromarketing research perspectives.
Jūratė Banytė   +2 more
doaj   +1 more source

Effects of television advertising on children: with special reference to pakistani urban children [PDF]

open access: yes
The purpose of study is to deliberate upon the impacts of television advertising on children & to identify those critical impacts which lead to behavioral and eating disorder in children.
Abideen, Zain Ul, Salaria, Rashid M.
core   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Mapping Advertising Assets Project: a cross-sectional analysis of food-related outdoor advertising and the relationship with deprivation in Leeds, UK

open access: yesPublic Health Nutrition
Objective: Food environments can influence dietary behaviours. Promotion of foods high in fats, salt and sugars is a barrier to healthy eating. We explore advertising by deprivation in an English city.
Victoria L. Jenneson   +4 more
doaj   +1 more source

Law as a Tool to Facilitate Healthier Lifestyles and Prevent Obesity [PDF]

open access: yes, 2007
Public health agencies face considerable challenges trying to prevent overweight and obesity in society, primarily because a person\u27s own behavior is often the root cause of the disease.
Gostin, Lawrence O.
core   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Understanding the U.S. Generic Advertising System and Its Role in Information Management Among Commodities and Food Systems [PDF]

open access: yes
Understanding the U.S. Generic Advertising System and Its Role in Information Management Among Commodities and Food SystemsGeneric promotions, checkoff, demand, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Food ...
Ward, Ronald W.
core   +1 more source

Effects of television advertising on children: with special reference to pakistani urban children [PDF]

open access: yes, 2009
The purpose of study is to deliberate upon the impacts of television advertising on children & to identify those critical impacts which lead to behavioral and eating disorder in children.
Abideen, Zain Ul, Salaria, Rashid M.
core  

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

open access: yesAgribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor   +3 more
wiley   +1 more source

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