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How Does Gamification Improve Purchase Intention? Through the Lens of Perceived Brand Coolness and Time Poverty

Behavioral Sciences
Gamification has been extensively employed in marketing practices to meet the diverse needs of consumers. Previous research suggests that gamification marketing plays a pivotal role in influencing customer purchase intention.
Yingchuan Liao, Fei Zhou, Youcheng Chen, Yenchun Jim Wu   +3 more
doaj   +1 more source

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit

The Lahore Journal of Business, 2021
Gamification is a trend of the future that primarily influences consumer behavior. This, in turn, triggers loyalty via a game-thinking loop. The multifold application of gamification, however, has remained a buzzword thus far, indicating an infancy of ...
Anam Shahid, Sadia Arshad
doaj  

Gamification in otolaryngology: A narrative review

Laryngoscope Investigative Otolaryngology, 2022
Introduction The medical field has incorporated gamification elements into education platforms over the past decade. The standard definition for gamification that has been adopted by most research studies is the addition of game elements and game ...
Zack K. Westenhaver, Robert E. Africa, René E. Zimmerer, Brian J. McKinnon   +3 more
doaj   +1 more source

Personalized Gamification a Technological Approach for Student Education: A Systematic Literature Review

IEEE Access
Gamification has become an increasingly popular approach in education, applying game elements to increase student motivation and engagement. However, generalized applications often do not consider individual needs, making personalized of gamification ...
Suma Danu Ristianto, Atina Putri, Yusep Rosmansyah   +2 more
doaj   +1 more source

Are there literature reviews about gamification to foster Inclusive Teaching? A scoping review of gamification literature reviews

Frontiers in Education
IntroductionGamification can support the practical application of Inclusive Teaching. However, gamification literature reviews to implement Inclusive Teaching are scarce or not existent. Therefore, we conducted a scoping review of gamification literature
Santiago Ruiz-Navas, Pajaree Ackaradejraungsri, Sandra Dijk   +2 more
doaj   +1 more source

Archetypes of Gamification: Analysis of mHealth Apps

JMIR mHealth and uHealth, 2020
BackgroundNowadays, numerous health-related mobile apps implement gamification in an attempt to draw on the motivational potential of video games and thereby increase user engagement or foster certain health behaviors.
Schmidt-Kraepelin, Manuel, Toussaint, Philipp A, Thiebes, Scott, Hamari, Juho, Sunyaev, Ali   +4 more
doaj   +1 more source

Playful and frugal learning design: A value-based approach to inclusive and sustainable STEM education

Social Sciences and Humanities Open
This study investigates how playful and frugal values can be integrated to support inclusive and sustainable STEM learning in resource-constrained and culturally diverse contexts.
Sylvester Arnab, Alex Masters, Rochmat Aldy Purnomo, Dominic Mahon, Jacey-Lynn Minoi   +4 more
doaj   +1 more source

Editorial: Urban Play and the Playable City: A Critical Perspective

Frontiers in Computer Science, 2022
Yoram Chisik, Anton Nijholt, Ben Schouten, Mattia Thibault   +3 more
doaj   +1 more source

Gamification in medical education: identifying and prioritizing key elements through Delphi method

Medical Education Online
Background Gamification has gained popularity in medical education, but key elements have not been formally identified. This study aimed to generate and prioritize a list of key elements of gamification in medical education.Methods This study utilized a ...
Yung-Fu Wang, Ya-Fang Hsu, Kwo-Ting Fang, Liang-Tseng Kuo   +3 more
doaj   +1 more source

Gamification Classification as a Framework for Analysing Gamification Elements in Digital Educational Tools

Journal of Communications Software and Systems
Gamification is increasingly being adopted in education as a means to enhance student motivation. Compared to game-based learning (GBL), this approach is more suitable for use in the classroom as it does not require the development of specialised ...
Ana Vrcelj Božić, Nataša Hoić-Božić, Martina Holenko Dlab, Kristian Stančin, Tomislav Jagušt   +4 more
doaj   +1 more source