Results 251 to 260 of about 25,770 (304)

JVS-VS 2.0. [PDF]

open access: yesJVS Vasc Sci
Dardik A, Dalman RL.
europepmc   +1 more source

Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

open access: yesSustainability, 2023
Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed to examine the impact of green marketing strategies—including green advertisement ...
Mladen Pancic, Hrvoje Serdarusic
exaly   +2 more sources

Maximizing the Influence of Innovative Green Product Propagation

open access: yesSustainability, 2021
This article considers the competition between the propagation of traditional product information and innovative green product information, and it proposes a hybrid model with advertisement and promotion strategies.
Liang’An Huo   +2 more
exaly   +2 more sources

Colour effects in green advertising

International Journal of Consumer Studies, 2020
AbstractMarketers often use green in marketing communications to signal sustainability, despite the lack of supportive data. This article is a report of two experiments to observe consumer reactions to advertisements that use colour to indicate the environmental friendliness.
Dongjae Lim   +3 more
openaire   +2 more sources

The Greening of Advertising

Media Information Australia, 1990
The need for advertising agencies to adopt 'green' strategies to project that their clients offer environmentally sound products to consumers is emphasised. It is suggested that brown companies, which would be severely affected by the 'Greenie' movement, could alter their practices and also be supported by advertising strategies to present a positive ...
openaire   +1 more source

The Role of Green Advertisements in Green Purchase Intention

Kuwait Chapter of Arabian Journal of Business and Management Review, 2014
The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth   +1 more
openaire   +1 more source

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