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Environmental threat appeals in green advertising
International Journal of Advertising, 2014This study addresses the behavioural effects of cognitive threat appraisal, emotional fear response and perceived coping efficacy in threat appeal based green advertising. While most existing theories attribute fear arousal a secondary role as a moderator of cognitive effects, or consider fear detrimental to persuasion, the proposed framework ...
Patrick Hartmann +4 more
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Green Advertising and the Reluctant Consumer
Journal of Advertising, 1995Abstract As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the ...
George M. Zinkhan, Les Carlson
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Journal of Marketing Communications, 2018
This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
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This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
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Green Eco-Seals and Advertising Persuasion
SSRN Electronic Journal, 2012Abstract Although advertisers present assurance or certification cues to burnish their “green” credentials, the impact of such “eco-seals” on persuasion is not well understood. We examine consumer characteristics (environmental concern and brand familiarity) and advertiser-controlled characteristics (the seal and advertising appeal) to understand ...
Barbara A. Bickart, Julie A. Ruth
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Driving Forces in Green Advertisements: A Comparison of Green Advertisements in Ten Countries
2022Matthes, Jörg +5 more
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Green Marketing in Healthcare Advertising
The evolving landscape of healthcare marketing, integrating green marketing principles has become crucial for advancing sustainability and ethical practices. The chapter explores the intersection of green marketing and the healthcare sector, emphasizing how sustainable marketing strategies can enhance environmental responsibility and improve ...R. Delecta Jenifer +4 more
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Data green advertising, eco-labeling, green awareness, and green purchase intention
Data green advertising, eco-labeling, green awareness, and green purchase intention Sample ...Alamsyah, Doni Purnama +1 more
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Green Advertising: Environmental Messages in Le Minerale Mineral Water Advertisements
Kediri Journal of Journalism and Digital Media (KJOURDIA)Until now, waste has been a serious problem for the Indonesian region due to the increasing amount of production. Advertisements are often used as campaign media to influence the public in terms of waste cleanliness, environmental protection and waste recycling.
null Fira Rizqi Agustina +1 more
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