Results 261 to 270 of about 25,770 (304)
Some of the next articles are maybe not open access.
Green advertising effects on attitude and choice of advertising themes
Asia Pacific Journal of Marketing and Logistics, 2005The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of the importance on certain themes that both high involvement ...
D'Souza, Clare., Taghian, Mehdi.
openaire +1 more source
Shades of Green - A Content Analysis of Green Advertising
2015Corporate social responsibility has been increasingly an important aspect of business management, and as such, firms are engaged in the communication with customers, through advertising, projecting socially-responsible corporate images. This paper reports a content analysis of print magazine advertising in 1987, 1997, and 2007, which reveals that there
David Di Zhang, Marjorie A. Delbaere
openaire +1 more source
Intents of green advertisements
Asia Pacific Journal of Marketing and Logistics, 2017Purpose The purpose of this paper is to explore intents of green advertisements. Design/methodology/approach Using NVivo, a convenient sample of 237 green print advertisements published between August 2010 and July 2015 in leading Indian newspapers and magazines were content analysed.
openaire +1 more source
Business Strategy and the Environment, 2022
AbstractAs environmental issues receive global attention, sustainable development has gradually become a crucial element of business strategies. A considerable number of enterprises have practiced green innovations and introduced green products to the market. A key issue in realizing the sustainability of business strategies is to motivate consumers to
Jiatong Dai, Guanghua Sheng
openaire +1 more source
AbstractAs environmental issues receive global attention, sustainable development has gradually become a crucial element of business strategies. A considerable number of enterprises have practiced green innovations and introduced green products to the market. A key issue in realizing the sustainability of business strategies is to motivate consumers to
Jiatong Dai, Guanghua Sheng
openaire +1 more source
Green Advertising and the Reluctant Consumer
Journal of Advertising, 1995Abstract As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the ...
George M. Zinkhan, Les Carlson
openaire +1 more source
Green Marketing and Advertising
2007Abstract It is obvious that notable corporate giants deem it a must to promote corporate images that reflect their environmental awareness and involvement. Today’s world is now facing enormous environmental problems and challenges. Environmental problems caused more than 2,000 people to perish in Europe in 2003 due to a heat wave, while ...
openaire +1 more source
Green or Sustainable Advertising
Growing awareness of environmental issues has driven a change in the attitudes and behaviors of consumers, who are demanding more sustainable products and services. In this context, green or sustainable advertising emerges as a key tool for companies seeking to communicate their commitment to the environment and attract a public increasingly concerned ...María Patricia Soroa de Carlos +1 more
openaire +1 more source
Asia Pacific Journal of Marketing and Logistics
Purpose Based on the construal level theory, this study examines the influence of advertising appeal types (functional appeals vs. environmental appeals) and temporal landmarks (beginning time vs. ending time) on green purchase intention.
Tingting Li, Jingyi An, Desheng Wang
openaire +1 more source
Purpose Based on the construal level theory, this study examines the influence of advertising appeal types (functional appeals vs. environmental appeals) and temporal landmarks (beginning time vs. ending time) on green purchase intention.
Tingting Li, Jingyi An, Desheng Wang
openaire +1 more source
The Greening of Advertising: A Twenty-Five Year Look at Environmental Advertising
Journal of Marketing Theory and Practice, 1996Environmental advertising has been the focus of a number of recent research studies, as well as recent FTC deliberations.To contribute further to our understanding of environmental advertising, this paper investigates its use over the past 25 years.
Debbie Easterling +2 more
openaire +1 more source